Communication Yearbook 33: 1st Edition (Hardback) book cover

Communication Yearbook 33

1st Edition

Edited by Christina S. Beck


540 pages

Purchasing Options:$ = USD
Hardback: 9780415999618
pub: 2009-04-30
SAVE ~$36.00
eBook (VitalSource) : 9780203871560
pub: 2009-05-07
from $28.98

FREE Standard Shipping!


The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

Table of Contents

A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages Sahara Byrne and Philip Sol Hart A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values Jos Hornikx and Daniel J. O’Keefe The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski An Integrative Model of Knowledge Ronald E. Rice, Santa Barbara and Marni Heinz Communicating Statistical Risk Information Ulrich Hoffrage, Christine Skubisz and Torsten Reimer Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars Kathleen Galvin and Lauren H. Grill Re-Imagining Science, Technology, and Engineering: Communication Perspectives Patrice M. Buzzanell, Lorraine G. Kisselburgh and Brenda L. Berkelaar Organizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature Caryn E. Medved Discourses of Volunteerism Shiv Ganesh and Kirstie McAllum Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature Philip Napoli Image Restoration and Reconciliation: The Application, Limitations, and Future Directions of Apologia Studies Emil B. Towner

About the Editor

Christina Beck is professor of communication at Ohio University. She has been editing the Communication Yearbook series for 3 years. CY 33 will be her final volume.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies