Communication Yearbook 33  book cover
1st Edition

Communication Yearbook 33

Edited By

Christina S. Beck

ISBN 9780415999618
Published April 30, 2009 by Routledge
544 Pages

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Book Description

The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

Table of Contents

A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages Sahara Byrne and Philip Sol Hart  A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values Jos Hornikx and Daniel J. O’Keefe  The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski  An Integrative Model of Knowledge Ronald E. Rice, Santa Barbara and Marni Heinz  Communicating Statistical Risk Information Ulrich Hoffrage, Christine Skubisz and Torsten Reimer  Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars Kathleen Galvin and Lauren H. Grill  Re-Imagining Science, Technology, and Engineering: Communication Perspectives Patrice M. Buzzanell, Lorraine G. Kisselburgh and Brenda L. Berkelaar  Organizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature Caryn E. Medved  Discourses of Volunteerism Shiv Ganesh and Kirstie McAllum  Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature Philip Napoli  Image Restoration and Reconciliation: The Application, Limitations, and Future Directions of Apologia Studies Emil B. Towner

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Christina Beck is professor of communication at Ohio University. She has been editing the Communication Yearbook series for 3 years. CY 33 will be her final volume.