1st Edition
Communication and Channel Systems in Tourism Marketing
274 Pages
by
Routledge
274 Pages
by
Routledge
274 Pages
by
Routledge
Also available as eBook on:
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism... Read more
Contents
Introduction
- Communicating Tourism Supplier Services: Building Repeat Visitor Relationships
- Market Structure Analysis of Media Selection Practices by Travel Services
- Effects of Distribution Channel Level on Tour Purchasing Attributes and Information Sources
- Communication Channels to Segment Pleasure Travelers
- Using Travel Brochures to Target Frequent Travelers and “Big-Spenders”
- State Slogans: The Case of the Missing U.S.P.
- Design of Destination and Attraction-Specific Brochures
- Functional and Aesthetic Information Needs Underlying the Pleasure Travel Experience
- Effects of User and Trip Characteristics on Responses to Communication Messages
- The Influence of Tourists’ Characteristics on Ratings of Information Sources for an Attraction
- Image Formation Process
- Collaborative Alliances: New Interorganizational Forms in Tourism
- Competing and Cooperating in the Changing Tourism Channel System
- Â Reference Notes Included
- Index
Biography
Uysal, Muzaffer; Fesenmaier, Daniel
