This book investigates the relationship between information communication and community development in China in the new media age, drawing on theoretical resources from journalism, communication, urban sociology, community management and the activities of social movements.
Contrasting existing scholarship that centres on new technologies and virtual aspects of today’s communication, the study highlights community residents’ daily praxis in real social spaces and the interaction between online and offline communications. Through content analysis, case studies, questionnaire surveys and in-depth interviews, the author explores the social engagement of communication in public expressions and negotiations among Chinese urban communities. From micro, meso and macro levels respectively, three interactive mechanisms are discussed: media use and social consciousness and mobilization; new media and changes of community governance; and state-community interplay. Based on these mechanisms, the author proposes the idea of “the construction of grassroots social communication”, exploring approaches to the modernization of social governance and attainment of social interests by optimizing information communication.
The title will appeal to academics and students studying communication and social transition in China, new media and society, urban sociology and public governance.
Table of Contents
1. The Chinese Context and Theoretical Implication of Community Media 2. The Media Form of Community Communication 3. Interest Expression of Community Residents 4. Media Use by Community Residents: Information Access, Neighborhood Communication and Community Action 5. Mobilization Mode of Community Residents: Resistance Identity and Cooperative Governance 6. Community Governance Based on New Media 7. The Power Relations in Community Communication 8. The Community-Based Development Tendency in the Media Industry 9. Conclusion
Wang Bin, Ph.D., is Professor in the School of Journalism and Communication at Renmin University of China and the deputy director of Public Opinion Research Institute. His research interests include media sociology, digital journalism, and urban communication.