190 Pages
by
Routledge
190 Pages
by
Routledge
Also available as eBook on:
First published in 1985, Communication and Persuasion examines the subject of persuasion from a broader perspective, encouraging readers to analyze the social and psychological factors alongside the various verbal and non-verbal agencies and media through which influence is often exerted. Persuasion is presented as an integral part of human communication, not as a separate or aberrant... Read more
List of Figures Preface Acknowledgements Introduction 1. The Place of Learning 2. What is Remembered? 3. The Importance of Motivation 4. Imagination and the Future 5. The Making of Signs 6. The Problem of Meaning 7. The Different Faces of Language 8. Non-Verbal Effects 9. Symbolic Influences 10. Media Manipulation 11. Group Influences 12. Society and Persuasion 13. Resistance to Persuasion 14. Concluding Considerations Index
Biography
G. H. Jamieson
