1st Edition

Communication for Social Change in Sub-Saharan Africa Amplifying the Marginalised Voices

228 Pages
by Routledge

Communication for Social Change in Sub-Saharan Africa: Amplifying the Marginalised Voices examines how communication serves as a catalyst for transformative change across the continent. It demonstrates how dialogue, storytelling, and media can motivate action and promote progress towards more equitable and inclusive societies. Drawing on vivid narratives and diverse case studies, the book... Read more

Chapter 1: Conceptualising Communication for Social Change in Sub-Saharan Africa

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Part I: Foundations and Frameworks

 

Chapter 2: African Theoretical Frameworks for Communication and Social Change

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 3: Power and Representation in Communication for Social Change

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 4: The Resilience of Traditional Media in the Digital Media Age

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 5: Autocentric Ubuntu and Communication for Social Change

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Part II: Applications and Case Studies     

 

Chapter 6: Indigenous Communication and Environmental Conservation

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 7: Indigenous Language Community Radio Broadcasting

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 8: Health Communication in Times of Crisis

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 9: Co-Created Digital Storytelling for Empowerment and Change for Sustainable Environmental

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Part III: Contemporary Movements and Future Directions

Chapter 10: Contemporary Social Movements in Sub-Saharan Africa

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 11: Empowering Grassroots Movements in Sub-Saharan Africa

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 12: Digital and Hashtag Activism

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

 

Chapter 13: Charting the path forward for Communication for Social Change in Sub-Saharan Africa

Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka

Biography

Chimwemwe Chavinda is a Lecturer in the Department of Media and Communication at the University of Malawi. His teaching and research interests lie at the intersection of media, development, and social change, with a particular focus on how communication can be mobilised to address pressing social, cultural, and environmental challenges in Southern Africa.

Victor Chikaipa is a Senior Lecturer in the School of Humanities and Social Sciences at the University of Malawi. He is also a Post-doctoral research fellow at the University of Stirling and the University of Glasgow, in Scotland, UK. His current primary research interests focus on media in the context of communication related to the environment, politics and social change.

Jimmy Kainja is a Senior Lecturer at the University of Malawi and a PhD candidate at the University of Witwatersrand. He has over ten years of experience teaching and researching Media, Communication, and Cultural Studies. His research interests include media and communications policy, journalism, digital rights, freedom of expression, access to information, and the intersection of media, democracy, and development.

Japhet Mchakulu is a senior lecturer in the Department of Agriculture Education and Development Communication at the Lilongwe University of Agriculture and Natural Resources (Bunda College of Agriculture). His research interest includes the intersection of media, mass communication and youth development. He is currently researching the use of digital tools among rural youth.

Yamikani Ndasauka is an Associate Professor in the Department of Philosophy at the University of Malawi. He also holds visiting and senior research positions at the Centre for Philosophy of Epidemiology, Medicine, and Public Health at Durham University and the University of Johannesburg.