1st Edition

Communication in Sport Management

Edited By Paul M. Pedersen Copyright 2025
    206 Pages
    by Routledge

    This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business.

    Featuring the work of leading sport scholars from around the world, the book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi-disciplinary perspectives, including communication and media studies, management, finance, and sociology, the book examines cutting edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

    Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.

    1. Introduction to Communication in Sport Management

     Paul M. Pedersen


    Part 1. Engagement within Communication in Sport Management


    2. Sport Fandom in the Digital World

    Megan C. Piché, Heather Kennedy and Ann Pegoraro


    3. Fantasy Sport and Media Consumption

    Brody J. Ruihley and Robin Hardin   


    4. Social Media in Sport Management: Contemporary Dimensions

    Gashaw Abeza


    Part 2. Technology within Communication in Sport Management


    5. Communication in Esports: An Overview of Esports Consumption

    Wooyoung (William) Jang, Brian H. Yim and Kevin K. Byon


    6. Using Social Network Analysis in Sport Communication Research

    Marion E. Hambrick   


    Part 3. Branding in Sport Management


    7. Brand Communication through Sport Video Games

    Beth A. Cianfrone and Patrick Walsh


    8. Communicating the Athlete Brand

    Zack P. Pedersen


    Part 4. Publicity within Communication in Sport Management


    9. Applying Public Relations Theory to Increase the Understanding of Sport Communication

    Mark Dottori and Richard D. Waters 


    10. College Sports Communications: Evolution of the Field

    G. Clayton (Clay) Stoldt   


    Part 5. Finance within Communication in Sport Management


    11. The Economic Landscape in Sport Communication 

    Joel G. Maxcy


    12. Broadcast Rights for Mediated Sport

    John A. Fortunato


    Part 6. Health Communication in Sport Management


    13. Online Abuse in Sport

    Emily J. Hayday, Lauren M. Burch and Andrea N. Geurin


    14. Health Communication and Sport: Challenges and Opportunities

    Jimmy Sanderson


    Part 7. Crisis Communication in Sport Management


    15. Sport, Social Media, and Crisis Communication 

    Evan Frederick and Ann Pegoraro


    16. Sport Scandals and the Disruption of Meaning and Communicative Expectations

    Ulrik Wagner and Rasmus K. Storm


    Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication (IJSC).