Originally published in 1977. Covering a wide international field and with the emphasis on communications in developing countries, this book contains chapters by eminent contributors looking at questions of policy, governance and planning in the field of mass communications. It also considers the role of the media in national development, multi-media education and critical theoretical issues bearing on the impact of modernization on traditional cultures. A few selected countries are discussed in detail – Iran, Brazil, India and the People’s Republic of Benin (then Dahomey) as well as the results of an international survey on the future of broadcasting. The book made recommendations for administrative reorganizations, network expansions and research requirements, some of which were implemented shortly afterwards.
Table of Contents
Preface. Part 1: Communications and Development: The Parameters of Theory and Policy 1. Communications and National Development Majid Tehranian 2. Communications Policy and Planning Edward V. Ploman 3. The Cultural Compass and the Transmission of Values Abraham Moles 4. An International Survey of the Future of Broadcasting Farhad Hakimzadeh and Donald Meals Part 2: The Role of Mass Communication in National Development: Facets of Innovation 5. Cultural Continuity and Change Elihu Katz 6. The Governance of Mass Communication Ithiel de Sola Pool 7. Multi-Media Education Ivor K. Davies 8. National Development Support Communication Edwin B. Parker and Ali Mohammadi Part 3: National Experiences in Communications Policy 9. Integrated Development Support Communication in Dahomey Armand Defever 10. Communications Policy in Brazil Dov Shinar and Marco Antonio Rodrigues Dias 11. Communications Development in India Robert T. Filep and Syed M. S. Haque 12. The Role of Broadcasting in Iran: Report of a National Survey Majid Tehranian 13. Towards a National Communications Policy for Iran Amin Banani