1st Edition

Comparing Charismatic Leaders’ Communication Styles A Study of Presidents Barack Obama and Donald Trump

By Tim P. McMahon Copyright 2025
    106 Pages 14 B/W Illustrations
    by Routledge

    In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

    The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers.

    This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.

    Introduction  1. The Nature of Charisma  2. Barack Obama’s Charismatic Leadership  3. Donald Trump’s Charismatic Leadership  4. Charismatic Bonds and Religious Followers  5. The Power of Charisma in Political Mobilization  6. The Bright and Dark Sides of Charisma


    Tim P. McMahon is Associate Professor of Practice at Creighton University and New York University, USA.