Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those which respect value perceptions of markets and sustainable stakeholder reactions. This then raises the question of how innovations within this industry must be developed in order to achieve competitive differentiation.
The book demonstrates that the development and analysis of successful innovation strategies should integrate the resource-based view and its advancements, the competence-based view, as well as the dynamic capabilities approach and the relational view. Resource-based strategic management approaches view the firm as a bundle of resources and competences. They point to the importance of firm-specific resources and competences in explaining variations in competitive positions and performance differentiation between companies. The challenge of hospitality and tourism is to develop resources and competences that drive innovations.
This book will serve to advance the status quo of tourism research literature by combining innovation theories with network theories and tourism and destination development, by illustrating the development of cooperative competences and innovations in tourism and by showing, in a tailored way, how the challenge of the development of resources and competences that drive innovations in tourism can be managed.
’The publication analyzes in a comprehensive way the characteristics and dynamics of innovation throughout the value chain and provides effective examples of how tourism businesses and destinations develop and implement innovative approaches. Innovation is at the heart of the 10YFP Programme on Sustainable Tourism (10YFP STP), led by UNWTO together with the Governments of France, Korea and Morocco, as it aims at accelerating the shift towards more sustainable consumption and production patters. Decoupling economic growth from resources use is not only needed in a tourism sector, which is continuously growing in importance and size, but it is also of pivotal importance for our nowadays societies. Innovation in tourism is of crucial importance for sustainable and resilient growth.’ Dirk Glaesser, Director, Sustainable Development of Tourism, World Tourism Organization (UNWTO)
1. Introduction – Innovation in Tourism and Strategic Management Approaches
Part I. Innovation and Resource-Based-Approaches of Strategic Management
2. A Resource-Based Approach to Innovation in the Hospitality Industry – Case Study
3. Green Entrepreneurship: What drives resource efficiency in tourism?
Part II. Innovation in Tourism Related Businesses/in the Hospitality Industry
4. Current innovation perspectives in the European Hotel Industry: An Exploratory
5. Innovation in tourism firms
6. Determinants of innovation processes in the hotel industry: Empirical evidence from Western Austria
7. Correlation of macroeconomic development in relation to the development of supply and demand in the hotel trade and its economic efficiency
Part III. Innovation in Destinations
8. The impact of innovativeness on mountain destination development
9. Drivers of innovation in tourism – An interview with Josef Margreiter, director of Tirol Werbung
10. Experience design: Competencies for innovation
11. How to create destination capabilities in the field of new product development
12. Competence based innovation in New Zealand Wine Tourism: Partial strategies for partial industrialisation
13. The Margaret River Wine Region – Analysing key resources as a basis for a competitive Wellness Tourism Destination