Competing for a Sustainable World: Building Capacity for Sustainable Innovation, 1st Edition (Paperback) book cover

Competing for a Sustainable World

Building Capacity for Sustainable Innovation, 1st Edition

By Sanjay Sharma

Routledge

323 pages

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Paperback: 9781783531226
pub: 2014-07-14
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Description

Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization with the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services, and business models.

Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services, and new markets; and promote competitive imagination of future products, services, and business models.

Table of Contents

Foreword Stuart L. HartPreface1. What is a Sustainable Organization?2. Identifying Salient Sustainability Issues3. Sustainable Strategy and Competitive Advantage4. Building Logic: Core Business Proposition and Sustainable Value 5. Building Motivation: Opportunity Framing of Sustainability Challenges6. Building Capacity: Critical Capabilities for Sustainable Innovation 7. Sustainable Innovation at the Base of the Pyramid8. No Business is an Island

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS008000
BUSINESS & ECONOMICS / Business Ethics
BUS063000
BUSINESS & ECONOMICS / Strategic Planning
BUS072000
BUSINESS & ECONOMICS / Development / Sustainable Development
BUS094000
BUSINESS & ECONOMICS / Green Business