1st Edition
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
By Stuart St P Slatter
Copyright 2014
156 Pages
by
Routledge
152 Pages
by
Routledge
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market... Read more
1. Introduction 2. Selected Characteristics of the Market for Ethical Pharmaceutical Products 3. Patterns of Competition within the Industry 4. Marketing Strategies 5. The United States: A Comparative Analysis 6. Predictable Changes in the Competitive Environment 7. Competition in the Over-the-Counter Market.
Biography
Stuart St P Slatter
