1st Edition

Competitive Advantage, Strategy and Innovation in Africa Issues and Applications

    204 Pages 29 B/W Illustrations
    by Routledge

    The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage to the companies and helps in achieving the sustainable development. This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation. The book highlights the strategies in global decisions related to changing business models and processes in the innovation era. The contributions by authors take readers through emerging trends in innovation that can support managers in making more strategic decisions, while reducing reconciliation and report preparation.

    In a hyper-competitive environment, this book will assist researchers and management practitioners in appreciating new strategic sources. Radical strategies and competitive innovation, sustainable development, competitiveness, SMEs, direct and indirect investment, delocalization of businesses, and value creation will all be discussed in depth. Overall, this volume will help readers understand the importance of real-time smart business sources to gain a competitive advantage.

    Competitive Advantage, Strategy and Innovation in Africa provides essential information on contemporary issues and challenges in management and change strategies. It will serve as a reference for academicians, researchers, and practitioners interested in the rapid transformation in the management sector due to technological advancement and high competition between companies.

    Part 1: Entrepreneurial Orientation, innovations and competitive advantages

    Chapter 1: Entrepreneurial Orientation and SMEs Upgrading Trajectory for Edible Oil Suppliers: The Mediating Roles of Organizational Culture and Business Environment Dynamics.

    Francis Lwesya and Eliza Mwakasangula

    Chapter 2: A study of innovations and creativities as a competitive advantages strategy in the context of i-Sustainability Plus theory via an African cultural approach.

    Hamid Doost Mohammadian and Zeinab Ghasabzadeh Langari

    Chapter 3: An African cultural study of proximity learning, competitive intelligence, cultural sustainability/synergy and 7PS model as an innovative infrastructure through the 5th wave and DCT theories.

    Hamid Doost Mohammadian and Zeinab Ghasabzadeh Langari

    Part 2: Case studies and future agenda

    Chapter 4: Determinants of Category Management: Test of the Easy Shopping Mediating Role between Efficient Assortments and Shopping Time

    Hanen Chebbi, Sihem Nasr Khouaja, Mohammed El Amine Abdelli and Afef Khalil

    Chapter 5: A Framework for Analyzing the Link between Innovation and Employment: Evidence from Firm-Level Data in Selected African and Asian Countries

    Samir B. Maliki, Abdelhammid Bourouaha, Amal Hassaine-Kazi-Tani, Mohamed Bensaid

    Chapter 6: The duality of digital innovation and sustainable development in MENA countries

    Amel Guermit and Zouaoui Laouedj

    Chapter 7: Industrial Value Co-creation: Lessons from Manufacturing Industries in Tanzania

    Felichesmi S. Lyakurwa

    Chapter 8: Addressing the Challenges of Entrepreneurship and Innovation in Nigeria: The Roles of Tertiary Education

    Azeez Babatunde Adebakin and Adesoji Emmanuel Ayanlowo


    Mohammed El Amine Abdelli is a Visiting Researcher at University of Salamanca, Spain and Member of Laboratory LEGO, University of Brest, France.

    Nawal Chemma is an Associate Professor at the University of Relizane, Algeria.

    Soudani Ahlem is a Professor of Economics, Business and Management at the University of Guelma, Algeria.

    Samir B. Maliki is currently Visiting Professor at the Univeristy of Brest in France and a Professor of Economics and Business at the University of Tlemcen, Algeria.

    Gurmeet Singh is currently working as Professor and Head in School of Business & Management at the University of the South Pacific in Fiji.