This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
Part One: Strategic Planning: A Business Perspective 1. Strategic Planning in Agricultural Cooperatives: Riceland Foods 2. Reconfiguration of the Cooperative Federee de Quebec for New Strategic Directions Part Two: Strategic Marketing: Integration and Differentiation 3. Market Incentives for Cooperative Forward Integration into Processing Activities 4. Advertising Strategies by Agricultural Cooperatives in Branded Food Products 5. Market Strategies in Branded Dairy Product Markets 6. Vertical Quality Control Systems: A Potential Marketing Advantage for Cooperatives Part Three: Strategic Alliances: Cooperative Marketing Agencies in Common 7. Cooperatives and Marketing Agencies in Common 8. The Dairy Marketing Initiative of Upper Midwestern Cooperatives 9. A Board Chairman's View of Requirements for Successful Common Marketing Agencies 10. Cooperative Market Power and Antitrust with Application California Information-Sharing Cooperatives