Published in 1998. Rapidly advancing information technology plays an important role in the formation of new corporate organizations. Some people say, in fact, that the Internet itself may well suggest a future corporate organization. Under these circumstances, how is the corporate culture, which is integral to the organization, to be duly taken? What is an appropriate culture to the would-be future business organization, which will necessarily be all the more supported and strengthened by information technology? In the author's view, the cultures fit in well with the structure of enterprise competitiveness can readily evolve into the 21st century organization. Such a culture would, with no difficulty, find an arena of its own in the future organization and eventually become integral to the company.
’During the past decade, international companies have paid much attention to their competitiveness in the world market. Many books on this topic have been written. However, very few have tried to relate competitiveness to corporate culture. This book attempted to do this and has gone one step further by contrasting the similarities and differences of two major cultures, namely American and Japanese … This book is a useful addition to the theories of comparative managment and competitiveness. It should be of interest not only to management thinkers and researchers but also to corporate decision-makers who need a framwork to look at their competitiveness strategies.’ Professor Tan Chwee Huat, Faculty of Business Administration, National University of Singapore
1. What is Competitiveness? 2. What is Culture? 3. Japanese Culture 4. The US Culture 5. Similarities and Differences Between Japanese and the US Cultures 6. Competitiveness and Culture 7. What is Enterprise Competitiveness? 8. What is Corporate Culture? 9. Ohmi Merchants 10. The Theory of Baigan Ishida's on Merchant Way 11. Corporate Culture of Today 12. Competitiveness and Corporate Culture 13. Oticon, a 21st Century-Type Company 14. The Leading Firm in the 21st Century.
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