1st Edition
Conceptualising the Consumer Thinking Beyond the Extended and Distributed ‘Self’
Introduction: Extending and distributing the self
Mark Tadajewski
1. Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’
Craig J. Thompson
2. Apples, oranges, and self
Russell Belk
3. It is not consumption technologies that have put the ‘self’ in peril
Andrei Botez and Joel Hietanen
4. Light selves: where (and what) are the politics in consumer culture theory?
Shona Bettany and Jack Coffin
5. The distributed body
Alev Pinar Kuruoglu
6. Reflections on a reimagined future for consumer research
Paul Hewer
7. An ontology of consumers as distributed networks: a question of cause and effect
Chloe Preece and Pilar Rojas Gaviria
8. Praxeomorphology, ontology, and renewal of post-consumer personhood
Eric Arnould
9. Desperately seeking the elusive epistemic consumer: reflections on reflexivity
Craig J. Thompson
10. Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism
Mark Tadajewski
Biography
Mark Tadajewski is Honorary Visiting Professor of Marketing at University of York, Royal Holloway University of London, and The Open University. He is Editor-In-Chief of the Journal of Marketing Management. A distinguished marketing historian, his research explores the political, economic, and social contexts that shaped marketing's development. His groundbreaking work reveals marketing's surprising connections to psychical research, telepathy, and spiritualism, challenging conventional narratives about the discipline's origins.
