Conducting a Survey: Techniques for a Term Project, 1st Edition (Paperback) book cover

Conducting a Survey

Techniques for a Term Project, 1st Edition

By Lawrence T Orcher


140 pages

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Paperback: 9781884585722
pub: 2006-09-01
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pub: 2016-09-13
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• The detailed step-by-step directions make it ideal for use by students who are conducting their first research project.

• The large number of examples throughout the text makes the steps in conducting a survey clear and easy to follow.

• Covers only methods that are realistic for use by students who are conducting a survey within a single semester.

• For data analysis, the emphasis is on the use of basic statistics, with the computation of a small number of descriptive statistics illustrated. Easy-to-calculate margins of error are also illustrated.

• The firsthand experience of conducting a survey as a term project helps students understand both the contributions and limitations of survey research methods.

• Successfully conducting a term-project survey can give students the confidence to work on more elaborate studies in the future, such as research for a master’s degree project.

Table of Contents

Chapter 1 A Survey As a Term Project

Chapter 2 Identifying a Topic for a Survey

Chapter 3 Formulating Research Purposes

Chapter 4 Locating Related Literature

Chapter 5 Writing a Literature Review

Chapter 6 Selecting a Sample

Chapter 7 Identifying Existing Instruments

Chapter 8 Constructing Instruments

Chapter 9 Measuring Demographics

Chapter 10 Administering Instruments

Chapter 11 Analysis: Percentages

Chapter 12 Analysis: Averages and Measures of Variability

Chapter 13 Analysis: Correlation

Chapter 14 Writing a Survey Research Report

Appendix A Preparing a Research Proposal

Appendix B An Overview of Reliability and Validity

Appendix C Introduction to Statistical Significance

Appendix D Free Internet Programs to Calculate Statistics

Subject Categories

BISAC Subject Codes/Headings:
PSYCHOLOGY / Research & Methodology