1st Edition

Connected Viewing Selling, Streaming, & Sharing Media in the Digital Age

Edited By Jennifer Holt, Kevin Sanson Copyright 2014
    276 Pages
    by Routledge

    280 Pages
    by Routledge

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    As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media.

    The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.

    "Introduction: Mapping Connections" - Jennifer Holt and Kevin Sanson I: Industry Structure and Strategies 1. "Regulating Connected Viewing: Media Pipelines and Cloud Policy" - Jennifer Holt 2. "Second-Screen Theory: From the Democratic Surround to the Digital Enclosure" - Hye-Jin Lee and Mark Andrejevic 3. "Windows into the Digital World: Distributor Strategies and Consumer Choice in an Era of Connected Viewing" - Elissa Nelson 4. "The Personal Media Collection in an Era of Connected Viewing" - Gregory Steirer II: Technology and Platforms 5. "Beyond Piracy: Understanding Digital Markets" - Patrick Vonderau 6. "Transparent Intermediaries: Building the Infrastructures of Connected Viewing" - Joshua Braun 7. "American Media Behind the Great Fire Wall: Chinese Social Media and Hollywood Film Distribution in the PRC" - Aynne Kokas 8. "Online Distribution of Film and Television in the UK: Behavior, Taste and Value" - Elizabeth Evans and Paul McDonald III: Content and Engagement 9. "Connected Viewing, Connected Capital: Fostering Gameplay Across Screens" - Matthew Thomas Payne 10. "Connected Viewing on the Second Screen: The Limitations of the Living Room" - Ethan Tussey 11. "Streaming U: College Students and Connected Viewing" - Max Dawson and Chuck Tryon 12. "The Contours of On-Demand Viewing" - Sharon Strover and William Moner


    Jennifer Holt is Associate Professor of Film and Media Studies at the University of California, Santa Barbara.

    Kevin Sanson is Research Director of the Carsey-Wolf Center’s Media Industries Project at the University of California, Santa Barbara.

    "The book pitches itself as an introductory text for use in courses dealing with contemporary media studies and as such is a strong work. This makes it an excellent snapshot of the world of media technologies from 2010 to 2013. Summing Up: Highly recommended. Upper-division undergraduates through professionals/practitioners." —P. L. Kantor, formerly, Southern Vermont College, in CHOICE

    "What counts as media entertainment—the modes of accessing it, the cultural routines around it, and the new ways to profit from it—is fast outstripping our critical frames of reference. The exhilarating challenge to throw an explanatory net over this refractory field has been taken up with relish by Connected Viewing." —Stuart Cunningham, Queensland University of Technology

    "Jennifer Holt and Kevin Sanson provide a compelling and wide-ranging examination of the contemporary media environment that presents issues ripe for new types of research, while also giving scholars, students, and industry executives alike a multifaceted understanding of how—and why—people participate in viewing and sharing activities the way they do." —Sam Ford, co-author of Spreadable Media