1st Edition
Conscience Economy How a Mass Movement for Good is Great for Business
By Steven Overman
Copyright 2014
216 Pages
by
Routledge
216 Pages
by
Routledge
Also available as eBook on:
A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based... Read more
Foreword by Louis Rossetto, Introduction: Good Is the New Bad, 1. From Conscious to Conscience, 2. The Big Wake?Up Call, 3. The Culture of Conscience, 4. The Cult of Brand Belief, 5. The Death of CSR, 6. The Death of Marketing, 7. Collective Innovation, 8. The New Accountability, 9. What You See Is What You Get, Notes, References, Index, Acknowledgments, About the Author
Biography
Overman, Steven
