Conservative Political Communication
How Right-Wing Media and Messaging (Re)Made American Politics
- Available for pre-order. Item will ship after April 6, 2021
Conservative Political Communication examines the evolution of appeals, media, and tactics in right-wing media and political communication, tracking trends and shifts from the early days of contemporary conservatism in the 1950s to the Trump administration.
The chapters in this edited volume feature the work of senior and junior scholars from the fields of communication, journalism, and political science employing content analytic, experimental, survey, historical, and rhetorical research methodologies. Analyses of the rise of the 24-hour news cycle, the range of partisan news sources, and the role of social media algorithms in political campaigns yield insights for our media and information ecosystems. A key theme across these chapters is how right-wing channels and communications help and hinder partisan fragmentation, a condition whereby novice elected officials create personal conservative brands, appeal to the base through partisan media, and complicate senior leadership’s ability to engage in bargaining, compromise, and deal-making. This volume interrogates conservative media and messaging to track where these processes came from, how they functioned in the 2016 United States presidential campaign, and where they may be going in the future.
This book will interest scholars and upper-level students of political communication, media and politics, and political science, as well as readers invested in today’s political media landscape in the United States.
Table of Contents
1 Placing Media in Conservative Culture
Matt Grossmann and David A. Hopkins
2 Conservatives and Race
Michael J. Lee
3 Conservatives and Party Labels
Jacob R. Neiheisel
4 Conservatives and the Tea Party
Joshua M. Scacco, David A. Weaver, and Eric C. Wiemer
5 Conservative Voters vs. Trump Supporters
Jay T. Jennings
6 Conservatives and Women
7 Conservatives and Incivility
8 Conservatives and Anger
Bryan T. Gervais and Irwin L. Morris
9 Conservatives and Twitter Bots
Michael W. Kearney
10 Conservatives and Asymmetric Polarization
11 Conservatives and News Feeds
12 Conservatives and Misinformation
Jessica R. Collier
Sharon E. Jarvis is a Professor in the Department of Communication Studies and Associate Director of Research at the Annette Strauss Institute for Civic Life at the University of Texas at Austin, USA.