1st Edition
Constructive Discontent in Execution Creative Approaches to Technology and Management
This book is a unique collection of thoughts by independent thinkers, researchers, and corporate practitioners that demonstrates the concept of constructive discontent, which can be defined as looking for the opportunity to deconstruct something in order to build something else or build something better. The book discusses the concept of constructive discontent and provides a slate of examples of its application in practice. Taking an interdisciplinary focus that highlights fostering an innovative and entrepreneurial culture that can lead to creative solutions, the chapters look at innovations in information technology, business, the automobile and transportation industry, medical devices, agriculture, and more. The themes across the chapters highlight creativity, new rating and analysis systems, strategies to add value and reduce costs, and the fostering of an innovative culture. Chapters discuss alternate multidimensional models of individual entrepreneurial orientation, digital integration and adoption among small businesses, threats to business and labor faced by globalization during the pandemic era, success measurement techniques, risk taking and uncertainty avoidance in determining success, the predictive capability of the theory of planned behavior, and more.
1. Virtual Automatic Wheelchair for Special People
A. Sathiya Priya and B. Sunmathi
2. Resilience as a Dimension of Individual Entrepreneurial Orientation
Inakshi Kapur and Anjani Kumar Singh
3. Mapping the Digital Entrepreneurial Landscape of SMEs
Priyanka Kapoor and Shobhit
4. COVID-19 Shock: Flip Side of Globalization
Chitra Krishnan, Tawheed Nabi, and Mubashir Majid Baba
5. The Study of Impact of Films on the Tourism Industry: An Analysis
Snehi Shahi and Jaideep Kaur
6. Innovation: A Strategic Imperative
Ramakrishna Karanth, Yashaswini Karanth, and Ashok Chopra
7. Risk Taking and Uncertainty Avoidance in Determining the Success of an Entrepreneur
Shalini Sharma and Harminder Kaur Gujral
8. Building Innovation Culture for the Automobile Industry: Insights from the Indian Passenger Vehicle Market
Kumar Shalender and Shiv Shanker
9. Integration Between the Indian and US Copper Markets
Swaty Sharma
10. A Study on Loyalty Market in E-Commerce Business
Himank Bajpai and Anita Venaik
11. Farm Trials as an Effective Extension Management Method for Faster Varietal Knowledge and Diffusion
Swati Nayak and Ritesh Dwivedi
12. Advancement of Non-Life Insurance, Both Public and Private Sector, in Bangladesh
Md. Ibrahim and Sunil Kumar Roy
13. Assessing the Predictive Capability of the Theory of Planned Behavior in a Nigerian Context: A Study of Intention to Founding New Business
Lawan Amdan Lawan and Sunil Kumar Roy
14. Contribution of IT: Future of Work Post COVID-19 Pandemic
Vidhushi Shrivastava and Shikha Kapoor
15. Ranking of Indian Ice Cream Brands from the Perspective of Cold Chain Supply Management Using QFD and AHP
Swati Upveja, Aswin Sambhu PR, Sathiya Priya A., and Sunmathi B.
16. Regional Comprehensive Economic Partnership and the Indian Dairy Sector: A Case Using SAP-LAP Approach
Swati Upveja
17. From Discovery to Design: Technological Innovation of Surgical Devices
Bhawna Sharma and Sudir Padroo
18. Augmented Reality (AR) and Virtual Reality (VR) as a Sales and Marketing Strategy
Abhishekh Negi
Biography
Sanjeev Bansal, PhD, is Dean of Faculty of Management Studies and Director of Amity Business School, India. With over 31 years in teaching, research, and consultancy, Dr. Bansal has published 200 research papers and over 40 books and has successfully guided 27 research scholars to produce works of immense educational impact. He is on the boards of national and international journals and is active in numerous initiatives to foster synergy at the Amity Business School.
Anita Venaik, PhD, has over 25 years of experience in academia and industry, having worked in the corporate world at PCL and Coca Cola before joining academia. She is affiliated with the Amity Business School where she heads the General Management Department. She has edited national and international books and has published papers in international and national journals. Several of her case studies have been published with the Case Centre, UK. She is the editor of biannual Amity Journal of Energy and Environment Studies.
Swati Upveja, PhD, has over eight years of experience in teaching and research and is Assistant Professor at Amity Business School, Amity University, India. She has presented papers at national conferences and attended faculty development programs. She is a recipient of the Gargi Award given by the State Government of Rajasthan. Dr. Upveja completed her PhD in Development Economics under the research topic "Human Capital and Economic Growth in India: An Empirical Evidence".
Saritha S., MBA, has more than five years of teaching and seven years of research experience at institutes in India. She is affiliated with the Department of Management, Nehru Gram Bharati, India. She has supervised many postgraduate students for their dissertation work. She is a member of several academic communities and has attended a number of seminars, webinars, and faculty development programs.
