Consumer Behavior in Travel and Tourism

Description

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept... Read more

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.

In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products.

This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including:

discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior
exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions
determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction
examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques
detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations

Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field. Read less

About the Editors
Contributors
Introduction
Part I: Overview
Chapter 1. Consumer Behavior Related to Tourism
Learning Objectives
Motivation of Tourists
Typologies of Tourists
Destination Choice
Models of Consumer Behavior in Tourism
The Nonuser
Summary and Conclusions
Concept Definitions
Review Questions
Part II: Destination Selection and Product Choice
Chapter 2. Estimating What Affects Tourist Destination Choice
Learning Objectives
Introduction
Theoretical Background of Discrete Choice Experiments
A Model of Choices of Hypothetical Destinations on Five Caribbean Islands
A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario
Summary and Conclusions
concept Definitions
Review Questions
Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach
Learning Objectives
Introduction
Means-End Theory
General Methodology for Assessing Means-End Relationships
Study Objectives and Methodology
Analysis and Results
Implications for Leisure and Destination Research
Concept Definitions
Review Questions
Optional Project: Measuring Means-End Chains
Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process
Learning Objectives
Introduction
The Structure of Destination Choice Sets
Study Hypotheses
Data Collection
Operationalizing facilitators and Inhibitors
Results
Concluding comments
Concept Definitions
Review Questions
Chapter 5. Tourists' Decision-Making and Behavior Processes
Learning Objectives
Introduction
Major Aspects of Tourists' Decision-Making and Behavior Processes
The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory
The Positivist View: The Rational Tourist
The Interpretivist View: The Other Aspect of the Tourist
Summary and conclusions
Concept Definitions
Review Questions
Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes
Learning Objectives
Introduction
Data and Method
Findings
Marketing Implications
Recommendations for Future Research
Concept Definitions
Review Questions
Chapter 7. Consumer Decision Making and Prepurchase Information Search
Learning Objectives
Marketing Communications in the Travel and Tourism Industry
The Nature of Prepurchase Information Search
Types of Information Sought
Amounts and Sources of External Information Search
Determinants of Information Search
Purchase Involvement and Information Search
Strategic Implications
Concept Definitions
Review Questions
Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism
Learning Objectives
Introduction
Purpose of the Study
Methodology
Findings
Implications
Limitations
Conclusions
Concept Definitions
Review Questions
Chapter 9. Package Tourism and Customer Loyalties
Learning Objectives
Chapter Aim and Structure
Package Tourism
Travel Experiences and Loyalties
Descriptors of Package Tourism Loyalties
Summary and Conclusions
Concept Definitions
Review Questions
Part III: Perceptions, Expectations, and Satisfaction
Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey
Learning Objectives
Destination Image
Image and Marketing
An Empirical Study of the Image Change Induced by Actual Experience of Turkey
Conclusions
Concept Definitions
Review Questions
Chapter 11. Valuing Changes to Scenic Byways
Learning Objectives
Introduction
Economics of Travel Choice Behavior
Sur

Author(s)

Biography

Kaye Sung Chon, Abraham Pizam, Yoel Mansfield

Consumer Behavior in Travel and Tourism

Description

Table of Contents

Author(s)

Biography

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