1st Edition
Consumer Behaviour (RLE Consumer Behaviour) A Practical Guide
By Gordon R. Foxall
Copyright 1980
210 Pages
by
Routledge
210 Pages
by
Routledge
210 Pages
by
Routledge
Also available as eBook on:
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these... Read more
Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application
Biography
Foxall, Gordon R.
‘Lucid and stimulating’ Retail and Distribution Management
