Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide, 1st Edition (Paperback) book cover

Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide, 1st Edition

By Gordon Foxall

Routledge

206 pages

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Description

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Reviews

‘Lucid and stimulating’ Retail and Distribution Management

Table of Contents

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application

About the Series

Routledge Library Editions: Consumer Behaviour

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Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS016000
BUSINESS & ECONOMICS / Consumer Behavior
BUS043060
BUSINESS & ECONOMICS / Marketing / Research
PSY031000
PSYCHOLOGY / Social Psychology