Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
This fourth edition has been updated to include:
- new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
- thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
- new online resources including PowerPoint slides and a case archive.
Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
Table of Contents
List of figures
List of tables
List of cases
About the Authors
Part One: Context
Part one introduction
Chapter One: Introduction
Chapter Two: The History of Tourist Behaviour
Chapter Three: The main concepts and models in tourist behaviour
Part Two: The Purchase-Decision Process
Part two introduction
Chapter Four: Motivators
Chapter Five: Determinants
Chapter Six: Models of the Purchase Decision-Making Process
Part Three: Typologies of Tourist Behaviour
Part three Introduction
Chapter Seven: Typologies of Tourist Behaviour and Segmentation of the Tourism Market
Part Four: Tourism Demand and Markets
Introduction to Part Four
Chapter Eight: The Global Pattern of Tourism Demand
Chapter Nine: National Differences: Domestic, Inbound and Outbound Tourism Markets
Chapter Ten: The Nature of Demand in Different Segments of the Tourism Market
Chapter Eleven: Consumer Behaviour and Purchase Experiences in the Different Sectors of Tourism
Part Five: Consumer Behaviour and Marketing
Introduction to Part Five
Chapter Twelve: Researching Tourist Behaviour: Marketing Research
Chapter Thirteen: The Marketing Mix and Tourist Behaviour
Part Six: Topical Issues in Tourist Behaviour
Introduction to part six
Chapter Fourteen: Climate Change, Sustainability and Tourist Behaviour
Chapter Fifteen: Man-made Crises, Natural Disasters and Tourist Behaviour
Chapter Sixteen: The Role of Information and Communication Technologies in Tourism
Chapter Seventeen: Tourist Buy Experiences Not Products?
Chapter Eighteen: The Cruise Market
Part Seven: Conclusions and the Future
Introduction to Part Seven
Chapter Nineteen: Conclusions and the Future of Consumer Behaviour in Tourism
Glossary of Terms
Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University.
John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.