4th Edition

Consumer Behaviour in Tourism




  • Available for pre-order. Item will ship after December 14, 2020
ISBN 9780367495596
December 14, 2020 Forthcoming by Routledge
456 Pages 58 Color Illustrations

USD $59.95

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Book Description

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has been updated to include:

  • New material on the impact of ICT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry
  • Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica
  • New online resources including Power Point slides and a case archive

Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.

Table of Contents

List of figures

List of tables

List of cases

About the Authors

Preface

Acknowledgements

Part One: Context

Part one introduction

Chapter One: Introduction

Chapter Two: The History of Tourist Behaviour

Chapter Three: The main concepts and models in tourist behaviour

Part Two: The Purchase-Decision Process

Part two introduction

Chapter Four: Motivators

Chapter Five: Determinants

Chapter Six: Models of the Purchase Decision-Making Process

Part Three: Typologies of Tourist Behaviour

Part three Introduction

Chapter Seven: Typologies of Tourist Behaviour and Segmentation of the Tourism Market

Part Four: Tourism Demand and Markets

Introduction to Part Four

Chapter Eight: The Global Pattern of Tourism Demand

Chapter Nine: National Differences: Domestic, Inbound and Outbound Tourism Markets

Chapter Ten: The Nature of Demand in Different Segments of the Tourism Market

Chapter Eleven: Consumer Behaviour and Purchase Experiences in the Different Sectors of Tourism

Part Five: Consumer Behaviour and Marketing

Introduction to Part Five

Chapter Twelve: Researching Tourist Behaviour: Marketing Research

Chapter Thirteen: The Marketing Mix and Tourist Behaviour

Part Six: Topical Issues in Tourist Behaviour

Introduction to part six

Chapter Fourteen: Climate Change, Sustainability and Tourist Behaviour

Chapter Fifteen: Man-made Crises, Natural Disasters and Tourist Behaviour

Chapter Sixteen: The Role of Information and Communication Technologies in Tourism

Chapter Seventeen: Tourist Buy Experiences Not Products?

Chapter Eighteen: The Cruise Market

Part Seven: Conclusions and the Future

Introduction to Part Seven

Chapter Nineteen: Conclusions and the Future of Consumer Behaviour in Tourism

Glossary of Terms

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Author(s)

Biography

Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University.

John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.