Consumer Behaviour in Tourism  book cover
4th Edition

Consumer Behaviour in Tourism

ISBN 9780367495596
Published December 15, 2020 by Routledge
500 Pages 58 Color Illustrations

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Book Description

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has been updated to include:

  • new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
  • thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
  • new online resources including PowerPoint slides and a case archive.

Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.

Table of Contents

List of figures

List of tables

List of cases

About the Authors



Part One: Context

Part One - Introduction

Chapter One: Introduction

Chapter Two: The History of Tourist Behaviour

Chapter Three: The main concepts and models in tourist behaviour

Part Two: The Purchase-Decision Process

Part Two - Introduction

Chapter Four: Motivators

Chapter Five: Determinants

Chapter Six: Models of the Purchase Decision-Making Process

Part Three: Typologies of Tourist Behaviour

Part Three - Introduction

Chapter Seven: Typologies of Tourist Behaviour and Segmentation of the Tourism Market

Part Four: Tourism Demand and Markets

Part Four - Introduction

Chapter Eight: The Global Pattern of Tourism Demand

Chapter Nine: National Differences: Domestic, Inbound and Outbound Tourism Markets

Chapter Ten: The Nature of Demand in Different Segments of the Tourism Market

Chapter Eleven: Consumer Behaviour and Purchase Experiences in the Different Sectors of Tourism

Part Five: Consumer Behaviour and Marketing

Part Five - Introduction

Chapter Twelve: Researching Tourist Behaviour: Marketing Research

Chapter Thirteen: The Marketing Mix and Tourist Behaviour

Part Six: Topical Issues in Tourist Behaviour

Part Six - Introduction

Chapter Fourteen: Climate Change, Sustainability and Tourist Behaviour

Chapter Fifteen: Man-made Crises, Natural Disasters and Tourist Behaviour

Chapter Sixteen: The Role of Information and Communication Technologies in Tourism

Chapter Seventeen: Tourist Buy Experiences Not Products?

Chapter Eighteen: The Cruise Market

Part Seven: Conclusions and the Future

Part Seven - Introduction

Chapter Nineteen: Conclusions and the Future of Consumer Behaviour in Tourism


Glossary of Terms

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Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University.

John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.