Consumer Capitalism: 1st Edition (Paperback) book cover

Consumer Capitalism

1st Edition

By Anastasios Korkotsides

Routledge

260 pages | 5 B/W Illus.

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Description

An excellent addition to Routledge’s strong tradition of publishing exceptional books in heterodox economics, this innovative and groundbreaking volume draws on the work of Schumpeter, Marx and Sraffa, three of the most influential economists of all time. It bases value on a single, inwardly felt scarcity, the scarcity of life, which consumers scramble to experience more of through private possession of the product of socially contributed human time-space, in the form of knowledge embodied in commodities. This coercive urge, which appears outwardly as ‘commodity fetishism’, sets the context of ‘utility’ and self-interest, implicating consumers in the plunder of each other’s toil and of the earth, showing that capitalistic growth surveys existential distress rather than welfare.

Existential motivational uniformity joins the seemingly disparate individualistic pursuits into a race for growth, while markets promote variety and innovation. Markets assist consumption innovations to blend with Schumpeterian production innovations as consumers try to foresee market conditions and structure their expenditures towards gaining positional advantage. These explain the structural dynamics of increased roundaboutness through adjustment of prices and demand to an evolving techno-structure.

A valuable resource, this book unfolds a new vision of economic theorizing through the extreme basics of agent behaviour.

Table of Contents

1. Theory, Society and Consumption 2. Critical Overview 3. The Life Project 4. Production Innovations 5. Consumption Innovations 6. Some Issues Revisited

About the Series

Routledge Frontiers of Political Economy

In recent years, there has been widespread criticism of mainstream economics. This has taken many forms, from methodological critiques of its excessive formalism, to concern about its failure to connect with many of the most pressing social issues. This series provides a forum for research which is developing alternative forms of economic analysis. Reclaiming the traditional 'political economy' title, it refrains from emphasising any single school of thought, but instead attempts to foster greater diversity within economics.

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Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS023000
BUSINESS & ECONOMICS / Economic History
BUS069000
BUSINESS & ECONOMICS / Economics / General
POL024000
POLITICAL SCIENCE / Public Policy / Economic Policy