320 Pages
by
Routledge
320 Pages
by
Routledge
320 Pages
by
Routledge
Also available as eBook on:
Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the history of television, until now, direct product placement within fiction has not been a significant marketing strategy. This broadcasting/marketing configuration marks a another definitive step in the history of the commercialization of television. This book is an... Read more
Introduction -- Advertising, Economics, and the Media -- The Producers and Consumers of Nikes and Other Products … -- Emotional Ties That Bind: Focus Groups, Psychoanalysis, and Consumer Culture -- Postmodern Theory and Consumer Culture -- Thirtysomething, Lifestyle Consumption, and Therapy -- The Television Talk Show: From Democratic Potential to Pseudotherapy -- Cops on the Night Beat -- Advertising and the Persian Gulf War -- Democratic Talk-Show Strategies and the Competing Narratives of the 1992 Presidential Election -- Conclusion: The Commercial Politics of Postmodern Television
Biography
Robin Andersen is associate professor of communication at Fordham University.
