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Consumer Decision-Making, Analytics and AI book cover

1st Edition

Consumer Decision-Making, Analytics and AI

By Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram Copyright 2025
160 Pages 26 B/W Illustrations
by Routledge

160 Pages 26 B/W Illustrations
by Routledge
Also available as eBook on:
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It... Read more

1. Analytics and AI as Exogenous Cognition: A Theory of Cognitive States  2. The Structure of Exogenous Cognition: How Analytics and AI ‘Thinks’ and ‘Knows’  3. Consumer Decisions in the Era of Symbiotic Cognition and Surrogate Cognition  4. Exogenous Cognition, the Nascent Symbiotic Consumer and Zenith Marketing

Biography

Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School.

Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the N/LAB, University of Nottingham.

John Harvey is Associate Professor based in the N/LAB at the University of Nottingham.

Gavin Smith is Associate Professor at the University of Nottingham, where he is the Data Science Lead within the N/ LAB.

Roberto Mansilla is Assistant Professor of Social Data Science at the N/ LAB at the University of Nottingham.

James Goulding is a professor of data science and the current Director of the N/ LAB at the University of Nottingham.

Georgiana Nica-Avram is Assistant Professor in Business Analytics in the N/LAB.

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