Consumer Sexualities : Women and Sex Shopping book cover
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Consumer Sexualities
Women and Sex Shopping





ISBN 9780367208080
Published January 16, 2019 by Routledge
166 Pages 4 B/W Illustrations

 
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Book Description

Consumer Sexualities explores women’s experiences of shopping in ‘sex shops’ and using sexual commodities in their everyday lives. This enlightening volume shows how women take up sexual consumer ‘technologies of the self’ to work upon and understand themselves as confident and active sexual agents in postfeminist neoliberal culture. In guiding the reader through the historical emergence of sexual commodities ‘for women’ in feminism and postfeminism, Wood points to the normalisation and regulation of sexual practices and identities in and through consumption. Indeed, women’s accounts show the work involved in constructing the ‘right’ – knowledgeable, tasteful, and confident – orientation to sexual consumption and, by extension, in becoming an intelligibly ‘good’ sexual person. At the same time, the author draws upon de Certeau to show how the ordinary contexts in which sexual commodities are used can lead to unpredictable moments of adaptation, discomfort, playfulness, and resistance.

A rich analysis of women’s everyday strategies of ‘making do’ with the kinds of femininity and female sexuality that sex shop culture represents, Consumer Sexualities will appeal to scholars of sociology, cultural studies and gender studies with interests in gender, sexuality, sex, and consumption.

Table of Contents

Introduction: Consumer Sexualities

Chapter One - Sexual Consumption and Liberation in Feminism

Chapter Two - Consumer Sex: Technologies of the Self

Chapter Three - Sexual Spaces: Going Sex Shopping

Chapter Four - The Sexy Body: Wearing Lingerie

Chapter Five - Sexual Objects: Using ‘Sex Toys’

Conclusion: (Sexual) Politics of the Ordinary

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Author(s)

Biography

Rachel Wood is a is a research associate in the Department of Psychology, Sociology & Politics at Sheffield Hallam University. Her research interests centre on sexual consumption, new feminisms, gender and work in the creative / cultural industries, and the production of sexual knowledge.