1st Edition
Consumerism and the Movement of Housewives into Wage Work The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America
By David R. Wells
Copyright 1998
196 Pages
by
Routledge
196 Pages
by
Routledge
200 Pages
by
Routledge
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First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women’s incomplete gains from consumerism through an analysis of married women’s employment, the structure of capitalism and the contradictory requirements... Read more
1. Empirical Research on Married Women’s Employment. 2. Structural Theories for Married Women’s Employment. 3. Consumerism and the Structure of Capitalism. 4. The Contradictory Marriage of Consumerism and the Homemaker Ideal. 5. Gender-identity versus Consumption-identity: the Battle at Home. 6. Conclusion: Women’s Incomplete Gains from Consumerism.
Biography
Wells, David R.






