2nd Edition

Consumerism in World History The Global Transformation of Desire

By Peter N. Stearns Copyright 2006
    180 Pages
    by Routledge

    176 Pages
    by Routledge

    This second edition of Consumerism in World History draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa.

    By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include:

    • a chapter on Latin America
    • Russian and Chinese developments since the 1990s
    • the changes involved in trying to bolster consumerism as a response to recent international threats
    • examples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala.

    With updated suggested reading, the second edition of Consumerism in World History is essential reading for all students of world history.

    1. Before Consumerism  Part 1: The Emergence of Consumerism in the West  2. The Emergence of Consumerism  3. The First Causes of Consumerism  4. Consumerism Across the Atlantic: An Early Imitation  5. The Explosion of Consumerism in Western Europe and the United States  6. The Dark Side of Western Consumerism  Part 2: Consumerism Goes Global  7. Consumerism in Russia  8. Consumerism in East Asia  9. Consumerism in Africa  10. Consumerism in the Islamic Middle East  Part 3: Consumerism Toward the New Century  11. Consumerism in the Contemporary World  12. Conclusion: Who Wins – Consumerism or Consumers?


    Peter N. Stearns is Provost and Professor of History at George Mason University. His books include The Other Side of Western Civilization (5th edition, 1999), Childhood in World History (Routledge, 2005) and Gender in World History (2nd edition, Routledge, 2006).

    'This is a clever book.' - Business History