3rd Edition
Consumerism in World History The Global Transformation of Desire
1. Consumerism and History Part I: Premodern Consumerism 2. The Origins of Consumerism 3. The Range and Limitations of Premodern Consumerism Part II: The Emergence of Modern Consumerism in Western Societies 4. The First Modern Consumer Societies: Western Europe in the 17th and 18th Centuries 5. Causes of the New Consumerism 6. Consumerism across the Atlantic: An Early Imitation 7. The Explosion of Consumerism in Western Europe and the United States 8. The Undercurrent of Opposition Part III: Modern Consumerism Begins to Go Global: 1850-1950 9. Consumerism in Russia 10. Consumerism in East Asia 11. Consumerism in the Islamic Near East 12. Consumerism in Latin America 13. Consumerism in Africa Part IV: A New Stage: Consumerism and Contemporary History 14. Regional and Other Variants 15. Globalization and Intensification 16. Conclusion: The Meanings of Modern Consumerism
Biography
Peter N. Stearns is a Distinguished University Professor of History Emeritus at George Mason University, USA. He has written and taught on a variety of subjects in world history, including consumerism. He has worked extensively on the modern history of emotion, including its links to consumerism, and has researched other specific aspects of consumerism, such as the rise of the birthday party.
