List of figures; List of tables; Preface; Acknowledgements; Part 1: Introduction; 1. An approach to consumer psychology; Part 2: Provenance; 2. The treatment of ‘attitude’ in consumer research 3. Consumers’ intentions and behaviour: a note on research and a challenge to researchers 4. Predicting consumer choice in new product development: attitudes, intentions and behaviour revisited 5. The behavioural analysis of consumer choice: issues for theory and research 6. Consumer theory: some contributions of a behavioural analysis of choice 7. The role of radical behaviourism in the explanation of consumer choice 8. Radical behaviourism and consumer research: theoretical promise and empirical problems; Part 3: Exposition; 9. Situated consumer behaviour: a behavioural interpretation of purchase and consumption 10. The Behavioural Perspective Model of purchase and consumption: from consumer theory to marketing management 11. The consumer situation: an integrative model for research in marketing 12. Environment-impacting consumer behaviour: an operant analysis 13. Behaviour analysis and consumer psychology 14. Consumer choice as an evolutionary process: an operant interpretation of adopter behaviour; Part 4: Denouement; 15. Science and interpretation in consumer research: a radical behaviourist perspective; Name index; Subject index
Biography
Gordon Foxall
