1st Edition

Consuming Sport Fans, Sport and Culture

By Garry Crawford Copyright 2004
196 Pages
by Routledge

200 Pages
by Routledge

200 Pages
by Routledge

Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. The book argues that while for many people sport matters, for... Read more
1. Introduction: Studying 'fans' 2. The Globalisation, Commercialisation and Mediaisation of Sport 3. The Power of the Consumer 4. The (Moral) Career of the Sport Fan 5. The Changing Nature of Sport Audiences 6. Place, Locality and the Venue 7. Sport and Everyday Life 8. Conclusion: An Agenda for Studying Sport Audiences

Biography

Garry Crawford

'[This book] is thoughtful and considered ... It is a very important contribution to the field of sports studies.' - Martin Johnes, St Martin's College Lancaster