1st Edition

Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0

Edited By Nilanjan Ray, Sudin Bag, Tapas Kumar Chatterjee Copyright 2024
    292 Pages 13 Color & 16 B/W Illustrations
    by Apple Academic Press

    Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This book, Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0, takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today.

    This volume presents a selection of chapters from different interdisciplinary topics, such as sustainable development goals for organizational effectiveness in a VUCA world, interrelationships and implications of socio-intercultural sustainable natural resources management and governance, and entrepreneurial marketing practices. It also covers contemporary concepts like Bitcoin and cryptocurrencies. The book discusses digital education and students’ attitudes, specialized technical education and entrepreneurism, and the overarching role of information systems in organizations. It also explores current applications of AI and machine learning in mainstream practices, AI as a guide to careers in the financial sectors, digital financial services, digital ecosystem in VUCA world, and more.

    Covering such a wide range of topics, this topical book proposes robust theoretical models, methodologies, best practices and empirical and qualitative studies, providing new knowledge for effective and innovative digital enterprise transformation. The book will be valuable for practitioners, researchers, scholars, students as well as for policymakers and other stakeholders in making effective digital business environment policies.

    1. Accomplishing Sustainable Development Goals for Organizational Effectiveness in a VUCA World

    Siddhartha Karak, Archie Behuria, and Dr. Shivaji Banerjee

    2. Socio-Intercultural Sustainable Natural Resources Management and Governance

    Jose G. Vargas-Hernandez and Omar C. Vargas-Gonzalez

    3. Internationalization of Startups Through Entrepreneurial Marketing and Temporary Cessation of Overseas Sales

    Fakhraddin Maroofi and Seyed Farhad Hosseini

    4. Cryptocurrency: The Revolution and Trend of Bitcoin in the Recent Scenario and Its Future Challenges and Opportunities

    Priyajit Ray

    5. Analysis of Technology Acceptance Model in Understanding Higher Educational Institutions’ Students’ Attitude for Accepting Digital Education

    Amrita Majumdar and Sudipta Majumdar

    6. Human Resource Disclosure Practices in Select Indian Banks: A Comparative Study of Public and Private Sectors

    Arindam Ghosh, Amir Jafar, Anjan Kumar Ghosh, and Mainak Chakraborty

    7. An Investigation of How Artificial Intelligence (AI) Has Enhanced Quality Engineering

    Rachana Jaiswal

    8. India’s Digital Financial Inclusion to Digital Adoption . . . A Memorable Journey

    Sulagna Das and Abhijit Dutta

    9. Innovative Measures and Sustainable Growth of SMEs: A Special Reference to Some Selected Enterprises in Howrah

    Sumedha Majumder and Shelly De (Pandit)

    10. Exploring Key Factors Apart from Price and Quality and Effective Ad Media to Get a Foothold in the Fast-Moving Consumer Goods (FMCG) Segment

    Soumya Mukherjee, Mrinal Kanti Das, and Swati Pal

    11. Specialized Technical Education and Entrepreneurism: An Empirical Study on the SELF Program Participants

    Indranil Bose

    12. New Developments in the Agri-Food Industry: Manipulating Prospects for Industry 4.0

    Nadia Adnan and Hafsa Fahad

    13. Artificial Intelligence the Road Map of Careers in the Financial Sectors

    Nadia Adnan, Areej Jamil, and Kumail Raza

    14. Exponential Growth of Digital Eco-Systems in a VUCA World and the Role of Information Management: A Global Market Perspective

    Sharmila Kayal, Mahul Brahma, and Dhanonjoy Kumar

    15. Medical Hotel: Innovative Strategy of Hospitality Industry for Survival and Growth

    Pratim Chatterje, José Vargas-Hernández, Debasish Batabyal, and Namrata Chakrabortty


    Nilanjan Ray, PhD, is from Kolkata, India, and presently associated as an Associate Professor in the  Department of Management Studies, JIS University, West Bengal,  India. Prior joining to JIS University, Dr. Ray was at the Institute of Leadership Entrepreneurship and Development as Associate Professor and Head of Department with additional responsibility as Director IQAC. Prior to that he was also associated at Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics at Adamas University in Department of Management, School of Business and Economics, West Bengal, India. Dr. Ray has obtained a certified Accredited Management Teacher Award from the All India Management Association, New Delhi, India. He has earned the degrees of PhD (Mktg); MCom (Mktg); MBA (Mktg); and STC FMRM (IIT-KGP). He has more than 12 years of teaching and six years of research experience. He has supervised and awarded two doctoral scholars and guided around 56 postgraduate students projects also. Dr. Ray has contributed over 90 research papers in reputed national and international referred, peer-reviewed journals and proceedings and 13 edited research handbooks from Springer, IGI-Global USA, and Apple Academic Publisher CRC Press (A Taylor & Francis Group), USA. He has obtained one patent from Germany and two copyrights from India. He has also associated himself as a reviewer of Tourism Management, Journal of Service Marketing, Journal of Business and Economics, and Research Journal of Business and Management Accounting and as an editorial board member of several referred journals. Dr. Ray has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Dr. Ray is a life-member of the International Business Studies Academia, fellow member of the Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA, and Calcutta Management Association (CMA).

    Sudin Bag, PhD

    , is currently working as an Assistant Professor (Stage-2) and is Ex-Head of the Department of Business Administration, Vidyasagar University Midnapore, West Bengal, India. Dr. Bag has more than 11 years of working experience which is inclusive of corporate exposure as well as teaching management at colleges and university. His areas of interest include marketing management, services marketing, research methodology, consumer behavior, and international marketing. Dr. Bag has published over 27 research papers in reputed national and international journals and has contributed a good number of research papers in edited volumes including with Springer Nature, Emerald, etc. He has also authored two books on management. Dr. Bag has attended and presented over 40 research papers in national and international conferences in India and visited several countries for academic activities. He has acted as a resource person in various academic assignments, such as for seminars, conferences, and short-term courses. Dr. Bag is a life member of the International Business Studies Academia, Durgapur, and All India Accounting Association, Kolkata branch, India. Dr. Bag has received several awards for his teaching and research work.

    T. K. Chatterjee, PhD

    , is currently an Associate Professor in Marketing at IMT Nagpur, India. He has over 20 years of corporate experience and has been in academia for the last 15 years. He has published several research articles in national and international journals and has presented papers at national and international conferences. He has authored a book and is an avid networker. He has delivered several talks at various forums as plenary speaker, guest of honor, keynote speaker, etc. Dr. Chatterjee completed his MBA in Marketing at Patna University and holds a PhD in Management from National Law University, Jodhpur, India.