1st Edition
Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0
1. Accomplishing Sustainable Development Goals for Organizational Effectiveness in a VUCA World
Siddhartha Karak, Archie Behuria, and Shivaji Banerjee
2. Socio-Intercultural Sustainable Natural Resources Management and Governance
Jose G. Vargas-Hernandez and Omar C. Vargas-Gonzalez
3. Internationalization of Startups Through Entrepreneurial Marketing and Temporary Cessation of Overseas Sales
Fakhraddin Maroofi and Seyed Farhad Hosseini
4. Cryptocurrency: The Revolution and Trend of Bitcoin in the Recent Scenario and Its Future Challenges and Opportunities
Priyajit Ray
5. Analysis of Technology Acceptance Model in Understanding Higher Educational Institutions’ Students’ Attitude for Accepting Digital Education
Amrita Majumdar and Sudipta Majumdar
6. Human Resource Disclosure Practices in Select Indian Banks: A Comparative Study of Public and Private Sectors
Arindam Ghosh, Amir Jafar, Anjan Kumar Ghosh, and Mainak Chakraborty
7. An Investigation of How Artificial Intelligence (AI) Has Enhanced Quality Engineering
Rachana Jaiswal
8. India’s Digital Financial Inclusion to Digital Adoption . . . A Memorable Journey
Sulagna Das and Abhijit Dutta
9. Innovative Measures and Sustainable Growth of SMEs: A Special Reference to Some Selected Enterprises in Howrah
Sumedha Majumder and Shelly De (Pandit)
10. Exploring Key Factors Apart from Price and Quality and Effective Ad Media to Get a Foothold in the Fast-Moving Consumer Goods (FMCG) Segment
Soumya Mukherjee, Mrinal Kanti Das, and Swati Pal
11. Specialized Technical Education and Entrepreneurism: An Empirical Study on the SELF Program Participants
Indranil Bose
12. New Developments in the Agri-Food Industry: Manipulating Prospects for Industry 4.0
Nadia Adnan and Hafsa Fahad
13. Artificial Intelligence the Road Map of Careers in the Financial Sectors
Nadia Adnan, Areej Jamil, and Kumail Raza
14. Exponential Growth of Digital Eco-Systems in a VUCA World and the Role of Information Management: A Global Market Perspective
Sharmila Kayal, Mahul Brahma, and Dhanonjoy Kumar
15. Medical Hotel: Innovative Strategy of Hospitality Industry for Survival and Growth
Pratim Chatterje, José Vargas-Hernández, Debasish Batabyal, and Namrata Chakrabortty
Biography
Nilanjan Ray, Phd, is Associate Professor of Management Studies at JIS University, West Bengal,
India. He was formerly affiliated with the Institute of Leadership Entrepreneurship and Development
and with the Adamas University School of Business and Economics, both in Kolkata. With more than
12 years of teaching and six years of research experience, Dr. Ray has contributed many research
papers and edited research handbooks published by Springer, IGI Global, and Apple Academic Press.
He has obtained one patent from Germany and two copyrights from India. He is also a reviewer for
several journals and has organized several faculty development programs, national and international
conferences, and management doctoral colloquiums.
Sudin Bag, PhD, is Assistant Professor and Ex-Head of the Department of Business Administration,
Vidyasagar University Midnapore, West Bengal, India. He has over 11 years of corporate and
academic experience, teaching management at colleges and universities. Dr. Bag has published
research papers and book chapters and has also authored two books on management. He has
attended and presented papers at national and international conferences in India and visited several
countries for academic activities
Tapas Kumar Chatterjee, PhD, is Associate Professor of Marketing at IMT Nagpur, India. He has over
20 years of corporate experience and has been in academia for the last 15 years. He has published
and presented research articles in national and international journals and conferences. He has
authored one book and is an avid networker. He has delivered several talks in various forums as
plenary speaker, guest of honor, keynote speaker, etc.
