1st Edition

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Edited By Maria Palazzo, Pantea Foroudi Copyright 2024
    248 Pages 32 B/W Illustrations
    by Routledge

    This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments.

    With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change.

    Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.

    1. Introduction
    Maria Palazzo and Pantea Foroudi

    Part 1. Sustainable Tourism Practices

    2. Digitization and Green Finance, Tools for Sustainability Tourism
    Otilia Manta, Ovidiu Folcut, Iuliana Militaru and Tudor Edu

    3. Urban Air Transport and the Future of Tourism
    Nor Aida Abdul Rahman

    4. Consumer Behaviour and Sustainability in Hospitality
    Alice Mazzucchelli and Roberto Chierici

    Part 2. Food Waste, Consumer Behaviour and Marketing

    5. Highlights of Food Waste Consumer Behaviour in Households and Food Services Sector
    Adrian Stancu and Corina Ene

    6. Boosting Brand Management Thought Urban Tourism: A Focus on Chaozhou, China
    Peiyu Cai, Pantea Foroudi and Maria Palazzo

    7. Sustainability Initatives in Tourism and Marketing of Sustainable Tourism Destination
    Iza Gigauri, Catalin Popescu and Maria Palazzo

    Part 3. Exploring Sustainable Tourism Impact and Strategies

    8. Teaching Economic Development Through Projects: A Case Study of Marketing Sustainable Tourism in Albania
    Eglantina Hysa

    9. Flygskam and its Implications for Sustainable Tourism: A Social Media Analysis of the Flight Shaming
    Selcen Ozturkcan and Mesut Ozdinc

    10. Linking Celebrity Endorsement and Sports Apparel: A Focus on British Customers in Sports Industry
    Tawshik Tanvir, Pantea Foroudi and Maria Palazzo

    11. Sustainable Tourism as a Driver of Green Infrastructure Transformation: Case Study of Districts in Poland in the Years 2010-2020
    Grzegorz Drozdowski and Paweł Dziekański

    12. Artificial Intelligence (AI) Systems, Customer Experience and Preference in the Tourism Industry in Ghana: Focus on Accra Metropolis
    Evelyn Jennifer Bedu, Pantea Foroudi and Maria Palazzo


    Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is an associate professor at Universitas Mercatorum, Rome, Italy. She was a former research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), a lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a visiting scholar at the University of Granada (Granada, Spain) and a visiting lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in the Corporate Social Responsibility and Environmental Management, International Journal of Hospitality Management, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets.

    Pantea Foroudi (PhD, SFHEA, MSc (Honours, MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy, as well as a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design and sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing and so on. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.

    “It is with great enthusiasm that I wholeheartedly endorse the remarkable work, Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, edited by Maria Palazzo and Pantea Foroudi. This book is an indispensable addition to the discourse on sustainable tourism, offering a comprehensive and insightful guide for individuals, professionals, and stakeholders invested in fostering a more responsible and ethical approach to travel. The book artfully weaves together a diverse tapestry of topics, ranging from ecological conservation and community engagement to economic viability and innovative technological solutions. By seamlessly interconnecting theory with practical examples and real-world case studies, the editors ensure that readers are equipped with a comprehensive understanding of the complexities involved in sustainable tourism development.” 

    -Yogesh K. Dwivedi, Professor of Digital Marketing and Innovation, Swansea University 

    "The book Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, edited by Maria Palazzo and Pantea Foroudi, offers a balanced approach to addressing the multifaceted dimensions of the issue surrounding sustainable tourism. Rather than just offering prescriptive solutions, the authors encourage critical thinking and collaboration amongst stakeholders to customize strategies that align with specific destinations and contexts. This approach empowers readers to become proactive agents of change, capable of shaping the future of tourism in ways that respect the environment, preserve local cultures, and contribute positively to communities". 

    -Prof. T. C. Melewar, Professor of Marketing and Strategy, Middlesex University