160 pages | 17 B/W Illus.
This book addresses the paucity of published research that specifically deals with knowledge of text typeface design processes.
Dr. Michael Harkins uses a grounded theory methodology to render a tripartite theory, including explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge, including world-leading practitioners Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger.
The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design, and graphic design.
2. Historical Context
3. Processes of text typeface design: An Introduction