1st Edition
Content Preparation Guidelines for the Web and Information Appliances Cross-Cultural Comparisons
An Overview of Content Knowledge
Individual Factors
Design of Tasks and Jobs
Human Decision Making
Content Preparation
Background Literature
Introduction
Content Preparation for the World Wide Web and Information Appliances
Cultural Differences
Summary
Factor Structure of Content Preparation
Overview
Study 1: Factor Structure of Content Preparation Based on American Population—African and Caucasian Americans
Study 2: Factor Structure of Content Preparation for E-Commerce Web Sites Based on Chinese Industrial Population
Study 3: Factor Structure of Content Preparation for E-Commerce Web Sites Based on American and Chinese College Students
Study 4: Factor Structure of Content Preparation for Information Appliances Based on Chinese Population
General Factor Structure
Cross-Cultural Comparison of Content Preparation
Overview
Cross-Cultural Comparisons
Guidelines for Content Preparation
Overview
Content Preparation Guidelines
Appendix A: Content Usability Survey for Study 1
Appendix B: Content Preparation Questionnaire for Study 2
Appendix C: Web-Based Survey of Content Information on E-Commerce Web Sites for Study 3
Appendix D: Content Preparation Questionnaire for Information Appliances for Study 4
References
Index
Biography
Huafei Liao, Yinni Guo, April Savoy, Gavriel Salvendy
"... the authors’ work really shines in its part-by-part breakdown of what U.S. versus Chinese users like to see when considering the purchase of an electronic product ... Practitioners will enjoy the clear, practical advice on making product descriptions and c-commerce Web sites culturally appropriate, while academics will appreciate the solid methodology and use of theory to arrive at useful advice for constructing these sites."
— Nicole St. Germaine-McDaniel in Technical Communication • Volume 58, Number 2, May 2011
