Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.
Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy.
This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
Table of Contents
1. An Introduction to Content Strategy: Best Practices, Pedagogies, and What the Future Holds
Guiseppe Getto, Jack T. Labriola, and Sheryl Ruszkiewicz
Section I: Content Strategy Best Practices
2. What Constitutes a Best Practice in Content Strategy?
3. Transformation of Complex Information to Fit a Situation
Michael J. Albers
4. Editing Content for Global Reuse
5. Effects of Content Management and Organizational Context on Technical Communication’s Usability
Marjorie Rush Hovde
6. Human-Centered Content Design in Augmented Reality
Ann Hill Duin, Dawn Armfield, and Isabel Pedersen
Section 2: Content Strategy Pedagogies
7. Teaching Content Strategy to Graduate Students with Real Clients
8. Creating a User-Centered Experience in Online Courses Through Content Strategy
9.Teaching Content Strategy to Undergraduate Students With Real Clients
10. Using Content Strategy Best Practices to Teach Students About Online Branding and Social Media
Michelle Pulaski Behling and Steven Bookman
Dr. Guiseppe Getto is Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm specializing in nonprofits and small businesses.
Dr. Jack T. Labriola is Assistant Professor of Technical Communication and Interactive Design at Kennesaw State University. Outside of academia, Dr. Labriola is the Vice President of User Experience and Content Strategy at Content Garden, Inc.
Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing program.