1st Edition
Content Strategy in Technical Communication
1. An Introduction to Content Strategy: Best Practices, Pedagogies, and What the Future Holds
Guiseppe Getto, Jack T. Labriola, and Sheryl Ruszkiewicz
Section I: Content Strategy Best Practices
2. What Constitutes a Best Practice in Content Strategy?
Guiseppe Getto
3. Transformation of Complex Information to Fit a Situation
Michael J. Albers
4. Editing Content for Global Reuse
Suzan Flanagan
5. Effects of Content Management and Organizational Context on Technical Communication’s Usability
Marjorie Rush Hovde
6. Human-Centered Content Design in Augmented Reality
Ann Hill Duin, Dawn Armfield, and Isabel Pedersen
Section 2: Content Strategy Pedagogies
7. Teaching Content Strategy to Graduate Students with Real Clients
Tharon Howard
8. Creating a User-Centered Experience in Online Courses Through Content Strategy
Jessie Borgman
9.Teaching Content Strategy to Undergraduate Students With Real Clients
Lindsay Steiner
10. Using Content Strategy Best Practices to Teach Students About Online Branding and Social Media
Michelle Pulaski Behling and Steven Bookman
Biography
Dr. Guiseppe Getto is Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm specializing in nonprofits and small businesses.
Dr. Jack T. Labriola is Assistant Professor of Technical Communication and Interactive Design at Kennesaw State University. Outside of academia, Dr. Labriola is the Vice President of User Experience and Content Strategy at Content Garden, Inc.
Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing program.
