1st Edition

Content Strategy in Technical Communication

Edited By Guiseppe Getto, Jack Labriola, Sheryl Ruszkiewicz Copyright 2020
    238 Pages
    by Routledge

    238 Pages
    by Routledge

    Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. 

    Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. 

    This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.

    1. An Introduction to Content Strategy: Best Practices, Pedagogies, and What the Future Holds

    Guiseppe Getto, Jack T. Labriola, and Sheryl Ruszkiewicz

    Section I: Content Strategy Best Practices

    2. What Constitutes a Best Practice in Content Strategy?

    Guiseppe Getto

    3. Transformation of Complex Information to Fit a Situation

    Michael J. Albers

    4. Editing Content for Global Reuse

    Suzan Flanagan

    5. Effects of Content Management and Organizational Context on Technical Communication’s Usability

    Marjorie Rush Hovde

    6. Human-Centered Content Design in Augmented Reality

    Ann Hill Duin, Dawn Armfield, and Isabel Pedersen

    Section 2: Content Strategy Pedagogies

    7. Teaching Content Strategy to Graduate Students with Real Clients

    Tharon Howard

    8. Creating a User-Centered Experience in Online Courses Through Content Strategy

    Jessie Borgman

    9.Teaching Content Strategy to Undergraduate Students With Real Clients

    Lindsay Steiner

    10. Using Content Strategy Best Practices to Teach Students About Online Branding and Social Media

    Michelle Pulaski Behling and Steven Bookman


    Dr. Guiseppe Getto is Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm specializing in nonprofits and small businesses.

    Dr. Jack T. Labriola is Assistant Professor of Technical Communication and Interactive Design at Kennesaw State University. Outside of academia, Dr. Labriola is the Vice President of User Experience and Content Strategy at Content Garden, Inc.

    Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing program.