Content Strategy in Technical Communication: 1st Edition (Paperback) book cover

Content Strategy in Technical Communication

1st Edition

Edited by Giuseppe Getto, Jack Labriola, Sheryl Ruszkiewicz

Routledge

240 pages

Purchasing Options:$ = USD
Paperback: 9780367192167
pub: 2019-10-15
Available for pre-order
$47.95
x
Hardback: 9780367192150
pub: 2019-10-15
Available for pre-order
$150.00
x


FREE Standard Shipping!

Description

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. 

Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. 

This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.

Table of Contents

1. An Introduction to Content Strategy: Best Practices, Pedagogies, and What the Future Holds

Guiseppe Getto, Jack T. Labriola, and Sheryl Ruszkiewicz

Section I: Content Strategy Best Practices

2. What Constitutes a Best Practice in Content Strategy?

Guiseppe Getto

3. Transformation of Complex Information to Fit a Situation

Michael J. Albers

4. Editing Content for Global Reuse

Suzan Flanagan

5. Effects of Content Management and Organizational Context on Technical Communication’s Usability

Marjorie Rush Hovde

6. Human-Centered Content Design in Augmented Reality

Ann Hill Duin, Dawn Armfield, and Isabel Pedersen

Section 2: Content Strategy Pedagogies

7. Teaching Content Strategy to Graduate Students with Real Clients

Tharon Howard

8. Creating a User-Centered Experience in Online Courses Through Content Strategy

Jessie Borgman

9.Teaching Content Strategy to Undergraduate Students With Real Clients

Lindsay Steiner

10. Using Content Strategy Best Practices to Teach Students About Online Branding and Social Media

Michelle Pulaski Behling and Steven Bookman

About the Editors

Dr. Guiseppe Getto is an Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm specializing in non-profits and small businesses.

Dr. Jack T. Labriola is an Assistant Professor of Technical Communication and Interactive Design at Kennesaw State University. Outside of academia, Dr. Labriola is the Vice President of User Experience and Content Strategy at Content Garden, Inc.

Sheryl Ruszkiewicz is a Special Lecturer at Oakland University, where she teaches in the First-Year Writing program.

About the Series

ATTW Series in Technical and Professional Communication

The ATTW Series in Technical and Professional Communication publishes interesting and useful work in a wide range of topics related to technical and professional communication (TPC), including but not limited to the following: assessment of TPC programs, content management systems, globalization of TPC, human-computer interaction, intercultural communication, health-care and medical communication, pedagogy of TPC, publication management, risk and crisis communication, service learning in TPC, technical and professional editing, translation of TPC, usability/user-experience and accessibility studies, visual communication, and web design and development.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies