154 Pages
by
Routledge
The Super Bowl is an annual American rite. Around the country, friends gather together around the television with beer and potato chips and gear up for the game of the season. A multi-million dollar event produced by the NFL, corporate sponsors and broadcast networks, the Super Bowl is a carefully crafted spectacle that seems more about revenue than football. But what happens to your town when... Read more
One Camera Ready, Two Contract, Three Commerce, Four Consummation, Acknowledgments.
Biography
Dona Schwartz is Associate Professor of Journalism and Mass Media at the University of Minnesota. She is the author of Waucoma Twilight: Generations of the Farm (1992).
"[A] summary of the history of football from the late nineteenth century to the present...was a nice touch...[Schwartz] does a nice job of bringing up gender issues." -- Visual Anthropology Review
"Schwartz...gives a humorous and revealing portrait of the annual American rite, the Super Bowl." -- Minnesota: The Magazine of the University of Minnesota Alumni
