Convergenomics is about the megatrends that are shaping how people behave and organizations work. In this insightful analysis, Sang Lee and David Olson describe how globalization, digitization, changing demographics, changing industry mix, deregulation and privatization, commoditization of processes, new value chains, emerging new economies, deteriorating environment, and cultural conflicts have led to what they define as a convergence revolution. Lee and Olson discuss this convergence revolution from the perspectives of technology, industry, knowledge, open-source networking and bio-artificial convergence, and they explain how human systems are transformed by what they have named convergenomics. Understanding convergenomics can lead to innovative strategic approaches and, the authors contend, more agile businesses are already employing these approaches to become and remain competitive and to generate greater value in a world radically changed by e-commerce. Business leaders and 'students' of strategy at all levels will learn from this book how revolutionary developments can be embraced rather than feared, and how technology that is potentially frightening in its complexity can be harnessed and used to enable productive collaboration and gain competitive advantage.
Table of Contents
Contents: Foreword; Prelude to the wave of convergence; Megatrends; Convergence revolution; E-globalization strategy; Technology convergence; Industry convergence; Molecular economy; Information technology supporting convergence; Innovation through open systems; Strategic innovation; Convergence evolution; Bibliography; Index.
Sang M. Lee is the University Eminent Scholar and FirstTier Bank Distinguished University Professor at the University of Nebraska-Lincoln. He has authored or co-authored over 250 refereed journal articles, 35 books, and many other publications, mostly in MIS and operations innovation areas. He is a Fellow of the Academy of Management, Decision Sciences Institute, and Pan-Pacific Business Association. He has received four honorary degrees for his contribution to global business education. David L. Olson is the Stuart Chaired Professor of MIS and Chancellor's Distinguished Chair at the University of Nebraska-Lincoln. He has published research in over 100 refereed journal articles, primarily on the topic of multiple objective decision-making. He has authored or coauthored 20 books, including Decision Aids for Selection Problems, Managerial Issues of Enterprise Resource Planning Systems, and Introduction to Business Data Mining. He is a Fellow of the Decision Sciences Institute.
'In conclusion, read this book for a cogently argued suspension of the conventional wisdom on the creation of economic value. Read it for clearly presented descriptions of the mega trends and convergence examples that have shaped the current economic landscape and will continue to do so. Read it as a platform for formulating strategies that provide innovative and valuable new products and services to the market. Finally, just read it.' Service Business 'They [Sang Lee and David Olson] have provided a focus on how organizations have been able to combine developments in technology and innovation to improve the quality of life for their consumers. I am certain that their continuous research will bring new insights and understanding about how true synergistic value can be created at the pinnacle of the convergence revolution. I do recommend this book to any leaders or aspiring leaders in business, nonprofit, and governmental organizations.' From the foreword by James Clifton, Chairman and CEO, The Gallup Organization '[Sang M Lee and David L Olson] argue that understanding the forces at work can help organisations harness their potential through innovative strategic approaches, and that technology can be used to enable productive collaboration and gain competitive advantage.' Strategy Magazine ’...well worth seeking out...Although the book is aimed at business and commercial organizations, it deserves a wider audience. It champions the importance of knowledge and knowledge workers and is therefore full of interesting and relevant, if lateral, thinking for those in the wider information world. Quite apart from a masterly analysis of global trends it is also full of apercus giving all managers the opportunity to pause for reflection.’ Library Review, Vol 61, No 1, 2012