Foreword
1. Introduction Jonathan E. Schroeder, Rochester Institute of Technology, USA
2. A consuming passion: An interview with George Ritzer Steven P. Dandaneau, University of Tennessee, USA and Robin M. Dodsworth, North Carolina State University, USA
3. Materiality and the comfort of things: drinks, dining and discussion with Daniel Miller Janet L. Borgerson, Rochester Institute of Technology, USA
4. A conversation with Pierre Guillet de Monthoux Alladi Venkatesh, University of California, Irvine, USA
5. Outsider’s insights: (Mis) understanding A. Fuat Fırat on consumption, markets and culture Alan Bradshaw, Royal Holloway University of London, UK, and Nikhilesh Dholakia, University of Rhode Island, USA
6. Why do you shop? A conversation with Judith Wilske Alladi Venkatesh, University of California, Irvine, USA
7. The mode of information and the cultures of the internet-a conversation with Mark Poster Alladi Venkatesh, University of California, Irvine, USA
8. Roots of Marketing and Consumer Research at the University of Chicago Sidney J. Levy, University of Arizona, USA
9. An Interview with Sidney J. Levy A. Fuat Fırat, Arizona State University West, USA
10. Animal Crackers: Making Progress on The Penguin’s Progress Stephen Brown, University of Ulster, UK
11. Romanticism, introspection, and the roots of experiential consumption: Morris the Epicurean Morris B. Holbrook, Columbia University New York, USA
12. Romanticism, Introspection and Consumption: A Response to Professor Holbrook Colin Campbell, University of York, UK
Biography
Jonathan Schroeder is the William A. Kern Professor in Communications at Rochester Institute of Technology in New York, USA. He has published widely on branding, communication, consumer research, and identity. He is the author of Visual Consumption (2002) and co-editor of Brand Culture (2006) and the forthcoming Routledge Companion to Visual Organization (2013). He is also editor-in-chief of the interdisciplinary journal Consumption Markets and Culture, and serves on the editorial boards of numerous other journals.
