Cool Nations: Media and the Social Imaginary of the Branded Country, 1st Edition (Hardback) book cover

Cool Nations

Media and the Social Imaginary of the Branded Country, 1st Edition

By Katja Valaskivi


164 pages | 2 B/W Illus.

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Hardback: 9781138014657
pub: 2016-04-06
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Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country  traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.

The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

Table of Contents

1. Cool Nation: Imagining the nation through branding 2. The Circulation of Cool 3. Nation Branding in Action 4. Manufacturing Authenticity 5. The Population and Consumers of the Cool Nation 6. The Cooling Effect

About the Author

Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.

About the Series

Routledge Advances in Sociology

This series presents cutting-edge developments and debates within the field of sociology. It provides a broad range of case studies and the latest theoretical perspectives, while covering a variety of topics, theories and issues from around the world. It is not confined to any particular school of thought.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General