Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organization to an innovative mindset in the twenty-first century.
Corporate Innovation explains the four stages of the innovation process, and demonstrates how to improve skills in the innovation process, and unleash personal innovative abilities. This book also presents ways to assess the organization’s attitudes toward innovation, providing insights into how to diagnose creative and innovative performance problems in the organization. Beginning with an overview of concepts involved with an innovative organization today, this book explores the fundamental aspects of the individual, the organization and the implementation. An I-Organization is a combination of:
- I-Skills developed within individuals
- I-Design thinking functions needed to shape innovation
- I-Teams that emerge from the HR perspective of structuring the appropriate climate
- I-Solution needed to provide a foundation for implementing any innovative ideas.
Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization.
Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.
Table of Contents
Preface Part I: The Innovative Organization (I-Organization) 1. Understanding the Innovative Mindset 2. The Process of Corporate Innovation Part II: Individual Innovation Skills (I-Skills) 3. Unleashing Individual Creativity 4. Managerial Skills for the Innovation Process Part III: The Design Function in Innovation (I-Design) 5. The Design Thinking Process 6. Design-Driven Innovation Part IV: Organizational Innovation (I-Teams) 7. Measuring Corporate Innovation 8. Human Resource Management in Corporate Innovation 9. Teams-Based Innovation Part V: Acceleration of Innovation (I-Solution) 10. Innovation to Commercialization 11. Effective Innovation Plans 12. Scaling Momentum for Disruption Appendix A: Complete Innovation Plan "The Aquafresh Teacher Academy for GSK in Africa"
Donald F. Kuratko is the Jack M. Gill Distinguished Chair and Professor of Entrepreneurship at Indiana University-Bloomington, USA.
Michael G. Goldsby is the Chief Entrepreneurship Officer and Stoops Distinguished Professor of Entrepreneurship at Ball State University, USA.
Jeffrey S. Hornsby is the Henry W. Bloch/Missouri Endowed Chair of Entrepreneurship at University of Missouri-Kansas City, USA.