This book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical, interpersonal and creative elements needed for success.
This third edition has been updated to reflect both traditional and social media production perspectives, including all phases of research and script development/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director’s role and client education and handling. Organized to follow the standard production sequence, Corporate Media Production, Third Edition, will lead students through the entire process in a clear, logical, step-by-step manner.
- Program needs analysis
- Client interaction
- Critical judgment and people skills
- The director’s role
- Script essentials
- Dialogue and narration
- Audio production
- Social media production and distribution
Written in an engaging and easy-to-follow format, this book is a perfect introduction for students wanting to learn the ins and outs of corporate media production. The book is also accompanied by the mini lecture series "Corporate Media Production: Tools for Success," in which author Ray DiZazzo offers personal, practical insights on topics such as working with employee talent, handling auditions, exploring the director’s role, exploring the scriptwriter’s role and more. Access it here: https://www.routledge.com/authors/i15051-ray-dizazzo.
Table of Contents
Preface and Acknowledgements Part 1: The Corporate Media Evolution 1. Change in Motion 2. The Value and Purpose of Corporate Media 3. The Key Players 4. Production People 5. A Production Overview Part 2: The Script 6. The Program Needs Analysis (PNA) 7. The Content Outline 8. The Creative Concept 9. The Treatment 10. The Script 11. Script Terminology 12. Dialogue and Narration 13. Structure and Transitions 14. A Screenplay Format Script Part 3: Preproduction: The Plan for Success 15. Preproduction Part 4: Production 16. Production Recording Formats, Equipment, Systems and Shooting Styles 17. A Day on Location and a Day in the Studio 18. Audio Production Part 5: The Director 19. The Director’s Role 20. Human Aesthetics 21. Audiovisual Aesthetics 22. Technical Aesthetics 23. General Aesthetics 24. People Skills 25. Judgment Skills Part 6: Postproduction 26. A Postproduction Overview 27. Producer and Client Meetings 28. Why Evaluate? 29. The Future of Corporate Media Index
Ray DiZazzo is an award-winning writer, producer and director with over 40 years of experience producing corporate media for large and small businesses and service organizations. He is President of DiZazzo Media, an independent media company that has created programs for large corporations such as J.D. Power and Associates, GTE and the United Way. In addition to his corporate media work, he writes on the subject and teaches aspiring students and professionals.
"Technology is forever changing, placing digital instruments and tools on the recycle heap of time – often faster than we can pay off our credit cards. Video production included, DiZazzo’s book takes us from the dark ages of video tape production to a new digital universe. Whether you’re providing material for a marketing or training meeting or streaming a live broadcast, this book offers all the knowledge you need."
Ralph Phillips, Writer, Producer, Director, Blue Monarch LA Productions
"In this book Ray DiZazzo covers all the aspects of corporate media production in an easy-to-read style. The now-obsolete videotape and the equipment used to record and edit it are history. In this book, DiZazzo fully incorporates the use of state-of-the-art digital tools in his descriptions of production techniques. His in-depth coverage of the writing and directing skills is also great. A valuable book!"
Ned Rogers, Writer, Producer, Director, Full Circle Productions
"I have worked with Ray DiZazzo on countless video productions since the 1980s. This easy-to-understand third edition brings his comprehensive knowledge of corporate video production into the 21st century. Even if you think you know it all, you'll learn something new and useful from this book."
Ken Gulleskson, Producer, Director, Red Pill Expo Video Operations