Corporate Purpose: Why It Matters More Than Strategy, 1st Edition (Paperback) book cover

Corporate Purpose

Why It Matters More Than Strategy, 1st Edition

By Shankar Basu


344 pages

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Originally published in 1999 after a decade of research and extensive interviews with some of Toyota's top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to study corporate purpose and examines the various factors that influence purpose. An overview is given of Toyota in the 1990s and its operating environment, particularly outlining the importance of the Japanes motor industry to Japanese society. Operational objectives of Toyota are analyzed and research findings, data and analysis related to Toyota's purpose are presented and the implications described. In the appendix, the detail of the research methodology of this study is included.

Table of Contents

1. Introduction 2. Corporate Purpose 3. The Industry, Toyota and the Environment 4. Toyota's Purpose 5. Toyota's Key Objectives 6. Toyota's Key Decisions 7. Conclusion 8. Implications and Recommendations for Managers. Appendices: 1. Research Methodology 2. Interview Guidelines for Senior Management 3. Interview QAuestions for Operational Management (Level 2) 4. Cover letter of Toyota's Corporate Philosophies 5. Analysis of Toyota's Key Decisions

About the Series

Routledge Library Editions: The Automobile Industry

Originally published between 1956 and 1997, the volume in this set take the automobile industry experience as a basis for a wider view of industrial relations, trends and developments from the 1950s to the 1990s. They also analyse the emergence of new institutions and systems of labour-management relationships, examine the effects of automotion and technical change, the impact of fluctuations in the market for cars and wage trends. They discuss the car and its role in social, geographical and political change.

The volumes provide:

  • detailed surveys of some of the biggest post-war disputes and especially of trade union organization.
  • the experience of individual firms, such as Austin, Ford and Fiat.
  • comparative surveys of labour relationships in major car manufacturing countries such as the UK, USA, Germany and Japan.

And include:

  • material about the technology, design and production of cars and the ancillary fields of oil production, refining and road building.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Economic Conditions
BUSINESS & ECONOMICS / Economics / General
BUSINESS & ECONOMICS / Industries / Automobile Industry
BUSINESS & ECONOMICS / Corporate & Business History