As intolerance grows of what is perceived to be corporate complicity in environmental degradation, and as reputations can crumble in real time across social media platforms … now more than ever private-sector organizations will be judged on whether they are part of the problem or part of the solution.
This concise and accessible book for organizational leaders provides a roadmap to understand the implications of embracing corporate responsibility in the digital age. Corporate responsibility is a growing and dynamic field, combining strategy, organizational development, human resources, marketing – every aspect of corporate activity. It is an absolute prerequisite for any business that wants to survive. Peppered with real-word examples, including many derived from the author’s own work as a world-leading business consultant, The Good Vision offers unique direct access to the processes, insights, and techniques for instilling corporate responsibility throughout organizations large and small, and it speaks to businesses in their own language.
Organizational leaders who know they need to be on the right side of history, but don’t know where to begin, should start by picking up a copy of The Good Vision.
Table of Contents
PART 1: THE GOOD PLANET: THE CHANGING WORLD and the CHANGING BUSINESS WORLD
3. The planet: climate
4. Sustainability and technology in practice
5. The planet: our environment
6. The new economy systems
7. Finance and investment
PART 2: THE GOOD CHALLENGE: FUTURE-PROOFING
8. The wake-up call
9. Whose responsibility is it?
10. What does it involve?
PART 3: THE GOOD PROCESS: STEP BY STEP
11. Define your values
12. Start a dialogue
13. Look after your people
14. Be responsible for your supply chain
15. Be responsible for your environment
16. Plant roots in your community
17. Revolutionize your marketing and service
18. Be transparent
Afterword: take the lead
About Good Vision
Ivri Verbin founder and CEO of Good Vision and a member of Grant Thornton’s international corporate responsibility team, has been active in the field of corporate responsibility for over 15 years. Educated in leading European academic institutions, he is among the pioneers in the field and a sought-after speaker on the subject.
At Waze we believe that we must act as one community and take responsibility for our actions. By reading this book one can better understand the technological challenges and opportunities in promoting sustainability. This is critical information for decision makers, allowing us to make better informed decisions and be more responsible in our actions.
Samuel Keret, Director, Waze Carpool
Ivri is one of the most important voices on sustainability and corporate responsibility in our global organisation. As I would have anticipated, Ivri’s book has made complex issues accessible, while demonstrating his passion and authentic desire for change.
Paul English, Global Leadership Team, Grant Thornton.
Time and again we are reminded that "we cannot control the direction of the wind, but can only adjust the sails". Sustainability and Corporate responsibility are ultimately about doing the right thing, and for CEOs like myself that means that we must be innovative, leveraging new technologies and processes to deliver value, while living up to that standard. Ivri Verbin delivers an optimistic view that this vision is not only viable and essential, but also possible.
Raviv Zoller, President & CEO of ICL, a leading global fertilizer and specialty chemicals company
In this short, readable book, Ivri Verbin offers easy-to-follow and practical advice for any organisation to change their relationship with and impact on the world. From mindset and policy to clear actions, he covers every aspect of this complex topic simply and gives great examples of how others have succeeded.
Peter Bodin, Global CEO, Grant Thornton International Limited
The world is at a crossroads - on our climate, inequality, global health. It really could go either way. Those companies and leaders that practice Ivri’s well thought out & evidenced approach to business will help the world to beat these crises, not be the driver of them. If you have the vision to believe, read Good Vision.
Giles Gibbons, Founder, Good Business.
Ivri Verbin's publication is very timely. His point of view, based on his extensive experience working with Israeli corporations as well as governmental agencies, is of great essence to learn of the role that Israel is playing in this field. A role that will no doubt continue to expand as the Start-up Nation seeks ways to become a Social Innovation Nation.
Momo Mahadav, CEO, Maala – Business for Social Responsibility in Israel
This book combines a very sound theory with a practical guide for the successful corporation of our times, one that acknowledges the broad social and environmental role of businesses have to play. The deep knowledge and experience of the writer combined with his social sensitivity provides us with a great read, and a particularly useful and necessary compass in navigating the complex waters of the corporate world in this digital era. A stellar and truly needed book.
Ambassador Konstantinos Bikas
Ivri’s book emphasizes and demonstrates to the investment community that financial success can and should help companies achieve a positive impact. In the time of the new economy and digital era, creating a positive impact is crucial for companies to reach financial success. Therefore, I think it is important for any manager or entrepreneur to read this book.
Hemmy Peres, President of Pitango Venture Capital
I could not agree more with Ivri's words and therefore, think that any manager in the present or the future that is passionate about yielding a profit to its shareholders must read his book. Moving forward, all managers must take this message to heart and remember that shareholder profit is consistent with corporate responsibility.
Amos Shapira, former President of Elal Airline