1st Edition
Corporate Social Responsibility Communication A Reflective Approach
Section 1: Essentials of CSR Communication
1. Enduring Principles of CSR and CSR Communication: A Stoic Reimagining
2. Rethinking Skepticism in CSR Communication: The Witness Standing By
3. Reflective Practice: Proposing the Reflective CSR Communication Framework
Section 2: The Reflective Practice Of CSR Communication
4. Reflection-for-Action: Listening and Mapping Circles of Control
5. Reflection-for-Action: Creating CSR Communication Strategies
6. Reflection-in-Action: Implementing CSR Communication Strategies
7. Reflection-on-Action: Reviewing CSR Communication Processes and Outcomes
Section 3: Special Contexts Of Reflective Practice
8. A Ringside View of CSR: Reflective CSR Communication and Employee Relations
9. Buffer or Boomerang: Reflective CSR Communication and Crises
10. Promises and Perils: Artificial Intelligence and Reflective CSR Communication
Biography
Ganga S. Dhanesh (PhD, National University of Singapore) is an Associate Professor at the University of Maryland, USA. An expert in corporate social responsibility (CSR) communication across global contexts, her research appears in leading journals such as American Behavioral Scientist, Business Horizons, and the Journal of Public Relations Research. She is an Associate Editor of the Journal of Communication Management and serves on several editorial boards. An award-winning scholar, she also consults for national and multinational organizations.
"This is a vital topic for today’s students of public relations and strategic communications to explore: without communication, there is no CSR. However, the strategic use of communication to promote understanding of a corporation’s pro-social actions needs to be undertaken ethically. Doing this requires that practitioners have a comprehensive knowledge of both the practical challenges of communicating CSR and the criticisms about the ways that communication of this type can be used unethically. This book does a service to its reader by addressing both topics."
Jessalynn Strauss, Elon University, USA
"Corporate Social Responsibility Communication is grounded in Stoicism, bridging strategic and critical CSR perspectives. Through three phases—Reflection-for-Action, in-Action, and on-Action—this original framework guides ethical decision-making and learning. Combining theoretical clarity with case studies, it is valuable for students and practitioners alike."
Professor Øyvind Ihlen, University of Oslo, Norway"This book delivers what CSR communication research needs at this moment. Dhanesh offers a nuanced and theoretical way to think about the tensions and paradoxes that influence CSR communicative practices. She successfully brings disparate ideas together to holistically examine CSR strategies and outcomes across contexts and cases. A must read!"
Amy O'Connor, University of Minnesota, USA
"Given the long-standing lack of a solid theoretical framework for CSR communication, the proposed Reflective CSR communication framework is a particularly valuable and timely contribution. It offers a refreshing perspective by bringing Stoic philosophy into CSR communication."
Sora Kim, The Chinese University of Hong Kong, China
