Corporate Social Responsibility, Sustainability and Public Relations : Negotiating Multiple Complex Challenges book cover
1st Edition

Corporate Social Responsibility, Sustainability and Public Relations
Negotiating Multiple Complex Challenges

ISBN 9780415855914
Published May 13, 2015 by Routledge
214 Pages 5 B/W Illustrations

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Book Description

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

Table of Contents

1. Forging Public Relations and CSR/Sustainability Connections

2. CSR/Sustainability, Public Relations, and Ethics

3. Spanning Boundaries and Building CSR/Sustainability Stakeholder Relationships 

4. Communicating CSR/Sustainability and Managing Information Flows

5. Engaging Employees with CSR/Sustainability

6. On Being Prepared to Navigate Ethics and CSR/Sustainability

7. Measuring and Reporting CSR/Sustainability

8. Reforming Organizations: Insider perspectives in three parts

9. Considering the Future of Public Relations and Links with CSR/Sustainability 

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Donnalyn Pompper is Professor and Endowed Chair in Public Relations at the University of Oregon, USA


'This is a timely and useful text. Pompper skillfully integrates contemporary theoretical perspectives, empirical findings, and professional voices to create a nuanced and intriguing look at the ethical and practical challenges and opportunities embedded in today's complex web of stakeholder relations. The work is filled with invaluable insights for understanding the communicative dynamics of organizing more effective and ethically-oriented systems.' Cynthia Stohl, Professor, University of California, Santa Barbara, USA

'Pompper makes a compelling case for public relations practitioners as internal activists leading the charge for responsible corporate action. Top global practitioners tackle difficult issues in a nuanced manner and provide fresh insights. This book will be invaluable for practitioners and educators who want to critically engage with the interplay of public relations, business, and society in a globalized world.' Patricia A. Curtin, Professor, The University of Oregon, USA

'Interweaving the personal insights of a range of senior industry personnel to inform and ground its ambitious project, this book's fascinating discussion reflects on the challenges facing public relations in developing CSR/Sustainability as a force for significant social change.' Anne Surma, Senior Lecturer, Murdoch University, Australia