The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products.
Table of Contents
Introduction: The Multiplicities of Corporate Social Responsibility Kyoko Fukukawa 1. China: Impact of Relocation on Working Conditions in Chinese Supplier Firms – Does A Downgrade Have to Be Expected? Anna-Maria Schneider, Christoph Lattemann and Stefan Altmann 2. South/East Asia: Social Entrepreneurship in India, Singapore, and Hong Kong Britney Teeple, Nancy Lieu, Anthein Thomas, Sam Vahedi, Eric Chen and Edmund R. Gray 3. India: Corporate Social Responsibility in Emerging Markets: Corporate India’s Engagement with Local Communities Ramendra Singh and Sharad Agarwal 4. Japan: CSR Development and Local Community in Japan Satoshi Mizobata, Olga Bobrova and Kyoko Fukukawa 5. Bangladesh: Exploring the Potentials of Social Entrepreneurship in Developing Countries Fara Azmat 6. Pakistan: Corporate Social Responsibility in Pakistan: Corporate Engagements in the Local Community and their Social Impact Ashique Ali Jhatial, Nelarine Cornelius and James Wallance 7. Indonesia: Corporate Social Responsibility Practices in Indonesia: Intermediary Matters – Case Studies from Indonesia Janti Gunawan, Agnes Tuti Rumiati, Lantip Trisunarno and Eddy Soedjono 8. Thailand: CSR Sponsor as Change Maker: Community Development Programs in Thailand Patnaree Srisuphaolarn 9. Asia: Corporate and Community Processes of Engagement: A Framework to Address Multi-Level CSR Issues and Situations Maria B. Herrera and Francisco Roman
Kyoko Fukukawa is a Senior Lecturer in Marketing at Bradford University School of Management, UK.