1st Edition

Corporate Social Responsibility and Sustainable Development Strategies, Practices and Business Models

Edited By Jitendra K. Das, Shallini Taneja, Hitesh Arora Copyright 2021
274 Pages 39 B/W Illustrations
by Routledge India

274 Pages 39 B/W Illustrations
by Routledge India

274 Pages 39 B/W Illustrations
by Routledge India

This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting... Read more

1. Indian corporates leveraging green marketing to promote CSR and sustainable development: implications and challenges

2. Sustainable development and business research: where we are and where we might go

3. Sustainability concerns, digitalization, and globalization: impact on marketing thought and practice

4. Impact of long-term CSR support

5. CSR initiatives by small and medium enterprises in the National Capital Region of India

6. Regulating the invisible hand: mandatory CSR in Mauritius

7. The obligation versus opportunity framework for corporate social responsibility implementation

8. Operations research and its role in environmental management: a review

9. The global reporting initiatives, business intelligence, and corporate sustainability: an analysis of Indian enterprise in the energy sector

10. CSR and its communication in multinational companies in India and the UK: dimensions and relationships

11. Creating a watchdog culture for ethical standards in Indian advertising

12. The role of CSR in skilling India: the sustainability of interventions by pharmaceutical companies

13. Microfinance as an instrument for achieving sustainable development: a research agenda

14. Leveraging social media to amplify CSR programmes

15. Building Master Training programme: a case study

16. Transforming lives through education: a CSR case study of SRF foundation

17. Educating minds to empower the future: Capgemini

Biography

Jitendra K. Das, Shallini Taneja, Hitesh Arora