1st Edition

Corporate Social Responsibility and Sustainable Development Strategies, Practices and Business Models

Edited By Jitendra K. Das, Shallini Taneja, Hitesh Arora Copyright 2021
    274 Pages 39 B/W Illustrations
    by Routledge India

    274 Pages 39 B/W Illustrations
    by Routledge India

    274 Pages 39 B/W Illustrations
    by Routledge India

    This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels.

    Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.

    1. Indian corporates leveraging green marketing to promote CSR and sustainable development: implications and challenges

    2. Sustainable development and business research: where we are and where we might go

    3. Sustainability concerns, digitalization, and globalization: impact on marketing thought and practice

    4. Impact of long-term CSR support

    5. CSR initiatives by small and medium enterprises in the National Capital Region of India

    6. Regulating the invisible hand: mandatory CSR in Mauritius

    7. The obligation versus opportunity framework for corporate social responsibility implementation

    8. Operations research and its role in environmental management: a review

    9. The global reporting initiatives, business intelligence, and corporate sustainability: an analysis of Indian enterprise in the energy sector

    10. CSR and its communication in multinational companies in India and the UK: dimensions and relationships

    11. Creating a watchdog culture for ethical standards in Indian advertising

    12. The role of CSR in skilling India: the sustainability of interventions by pharmaceutical companies

    13. Microfinance as an instrument for achieving sustainable development: a research agenda

    14. Leveraging social media to amplify CSR programmes

    15. Building Master Training programme: a case study

    16. Transforming lives through education: a CSR case study of SRF foundation

    17. Educating minds to empower the future: Capgemini


    Jitendra K. Das, Shallini Taneja, Hitesh Arora