Corporate Social Responsibility and Sustainable Development : Strategies, Practices and Business Models book cover
1st Edition

Corporate Social Responsibility and Sustainable Development
Strategies, Practices and Business Models

  • Available for pre-order. Item will ship after June 21, 2021
ISBN 9780367273057
June 21, 2021 Forthcoming by Routledge India
280 Pages 39 B/W Illustrations

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Book Description

This book critically analyses the role of Corporate Social Responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skilling India initiative; and CSR activities of Indian listed companies. It also provides solutions to address challenges in achieving sustainable development goals at a local and global level.

Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.

Table of Contents

1. Indian Corporates Leveraging Green Marketing to Promote CSR and Sustainable Development: Implications and Challenges

2. Sustainable Development and Business Research: Where We Are and Where We Might Go

3. Sustainability Concerns, Digitalization, and Globalization: Impact on Marketing Thought and Practice

4. Impact of Long-Term CSR Support

5. CSR Initiatives by Small and Medium Scale Enterprises in the National Capital Region of India

6. Regulating the Invisible Hand: Mandatory CSR in Mauritius

7. The Obligation versus Opportunity Framework for Corporate Social Responsibility Implementation

8. Operations Research and its Role in Environmental Management:A Review

9. The Global Reporting Initiatives, Business Intelligence, and Corporate Sustainability: An Analysis of Indian Enterprise in Energy Sector

10. CSR and its Communication in Multinational Companies in India and the UK – Dimensions and Relationships

11. Creating a Watch Dog Culture for Ethical Standards in Indian Advertising

12. The Role of CSR in Skilling India: The Sustainability of Interventions by Pharmaceutical Companies

13. Microfinance as an Instrument for Achieving Sustainable Development:A Research Agenda

14. Leveraging Social Media to amplify CSR Programs 

15. Building Masters Training Programme: A Case Study

16. Transforming Lives Through Education: A CSR case study of SRF Foundation

17. Educating Minds to Empower the Future: Capgemini

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Jitendra K. Das is Director of FORE School of Management, New Delhi, India. He has over 39 years of work experience in corporate as well as academia. He has to his credit many national and international publications and, through his research initiatives, he has contributed immensely to the body of knowledge in the areas of Marketing Management, Advanced Marketing Research, Strategic Internet Marketing and Customer Relationship Management. He has taught courses at IIM Lucknow, IIM Ahmedabad and IIM Kozhikode, India. He also taught a Marketing Channel and Distribution Course at Danube Business School, Danube University Krems, Austria. He was Professor of Marketing at IIM Lucknow and has the distinction of being the founder Dean of IIM Lucknow (Noida Campus). He has worked with various organizations including Wipro Information Technology Ltd., New Delhi, and Shriram Chemicals, Kota, among others. He has been a consultant to the World Bank, IDRC (Canada), GWB (for GTZ Germany), Coal India Ltd., GlobeCast India (a division of France Telecom), various ministries of the Government of India, and is member of several policy committees of the Government of India. He has also addressed distinguished gatherings at national and international forums. He has received numerous awards and honours.

Shallini Taneja is Associate Professor of Economics and Business Policy and Head of the Center for Sustainable Development at FORE School of Management, New Delhi, India. She has over 17 years of experience in teaching, research and industry. She is a fellow with the Management Development Institute (MDI), Gurugram. During her fellowship, she worked as a senior research fellow with her professors for an AICTE-sponsored National Research Project on "CSR Reporting Practices in Indian Companies". She is the recipient of sponsorships from ISDRS at Columbia University and The Wharton School, U.S.A. for paper presentation and attending conferences. She has served as honorary advisor to BRICS Chamber of Commerce and Industry, New Delhi in the CSR wing. She is guest faculty at The Indian Institute of Corporate Affairs (IICA) under aegis of The Ministry of Corporate Affairs, GOI. She has been associated with The United Nations Information Centre for India and Bhutan, based in New Delhi, India for conducting joint programmes on Sustainable Development Goals–Agenda 2030. She is a reviewer and guest editor for various national and international journals. She has to her credit many national and international publications Her research paper published in the Journal of Business Ethics (Impact factor: 4.141) has had more than 350 citations since 2011. She has conducted the International Training Program for EMBA Batch from Sichuan University, China on Business Environment and Corporate Governance. She has conducted various Management Development Programs (MDPs), in-house and online, for companies including NHPC, GAIL, IRCTC and J.K Cement.

Hitesh Arora is Professor of Quantitative Techniques / Operations Management and Dean (Academic Services) at FORE School of Management, New Delhi, India. A graduate in Mathematics and a postgraduate in Operational Research from the University of Delhi, he earned his Doctorate in Mathematical Programming from the Department of Operational Research, University of Delhi, India. He has also worked as an Actuarial Consultant with a UK-based MNC. As an actuarial consultant, his work involved data modeling and reserving for personal and commercial lines of different UK-based insurance companies. He has over two decades of experience in academics and industry. He has also conducted various Management Development Programs (MDPs), in-house and online. He has worked immensely in the area of Mathematical Programming and his present areas of research interest are measurement of productivity, service quality and effect of information technology in the Indian banking sector. He has authored numerous research papers published in national and international journals of repute. He has to his credit four co-edited books and he has also authored an Indian adaptation book titled Business Statistics – BSTAT: A South-Asian Perspective (2016). He is also a reviewer of many international journals. Besides his teaching, research and consultancy at FORE School of Management, he has been handling the administrative position of Dean (Academic Services) and is also a Member Secretary of the Executive Board of FORE School of Management, New Delhi.